Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

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( 217 valoraciones por Goodreads )
 
9780307720351: Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Book by Stengel Jim

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"A landmark book tailor-made for the times!"
--Tom Peters
"Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out."
--Sir Martin Sorrell, CEO, WPP
" ... A new, powerful model for business. ... A must-read ... for all business leaders."
--Sheryl Sandberg, Chief Operating Officer, Facebook
"This breakthrough book, filled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career. "
--William C. Taylor, Founding Editor, Fast Company, Bestselling author of "Practically Radical"
"Jim Stengel shows quite conclusively the power of galvanizing your company around a noble cause. It's a great way to think about your business!"
--David C. Novak, Chairman and CEO, Yum! Brands, Inc.
"Jim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of wh

"By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times." --Arianna Huffington
"When you start reading "Grow," you may well feel a little skeptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out." --Sir Martin Sorrell, CEO, WPP
""Grow" is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth." --Robert A. McDonald, chairman, president, and CEO, Procter & Gamble
"A landmark book tailor-made for the times!" --Tom Peters, coauthor of "In Search of Excellence"
" ... A new, powerful model for business. ... A must-read ... for all business leaders." --Sheryl Sandberg, COO, Facebook
"This breakthrough book, filled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career. " --William C. Taylor, founding editor, Fast Company, bestselling author of "Practically Radical"
"Jim Stengel shows quite conclusively the power of galvanizing your company around a noble cause. It's a great way to think about your business!" --David C. Novak, Chairman and CEO, Yum! Brands, Inc.
"In this fascinating book...I personally discovered ideas that are exactly what we need in today's business environment." --Maurice LEvy, chairman and CEO, Publicis Group
"Jim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of what drives supercharged performance, he gives us something more profound. When you truly and measurably improve other people's lives, your life and the life of your business and brand improves exponentially. Mystery solved. Truth unleashed." --Roy Spence, chairman and cofounder, GSD&M; CEO and cofounder, The Purpose Institute; and author of "It's Not What You Sell, It's What You Stand For"

By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times. Arianna Huffington
When you start reading Grow, you may well feel a little skeptical about the ideal and its bottom-line value. But you ll soon become intrigued and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out. Sir Martin Sorrell, CEO, WPP
Grow is a tool kit for turning the power of ideals into competitive advantage and sustainable growth. Robert A. McDonald, chairman, president, and CEO, Procter & Gamble
A landmark book tailor-made for the times! Tom Peters, coauthor of In Search of Excellence
... A new, powerful model for business. ... A must-read ... for all business leaders. Sheryl Sandberg, COO, Facebook
This breakthrough book, filled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career. " William C. Taylor, founding editor, Fast Company, bestselling author of Practically Radical

Jim Stengel shows quite conclusively the power of galvanizing your company around a noble cause. It s a great way to think about your business! David C. Novak, Chairman and CEO, Yum! Brands, Inc.
In this fascinating book I personally discovered ideas that are exactly what we need in today s business environment. Maurice Levy, chairman and CEO, Publicis Group
Jim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of what drives supercharged performance, he gives us something more profound. When youtruly andmeasurably improve other people s lives, your life and the life of your business and brand improves exponentially. Mystery solved. Truth unleashed. Roy Spence, chairman and cofounder, GSD&M; CEO and cofounder, The Purpose Institute; and author of It s Not What You Sell, It s What You Stand For"

Reseña del editor:

Ten years of research uncover the secret source of growth and profit

Those who center their business on improving people s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengelshows how the world's 50 best businesses as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies The Stengel 50 would have been 400 percent more profitable than an investment in the S&P 500.
Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.
Then, in a further investigation of what goes on in the black box of the consumer s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.
Grow thus deftly blends timeless truths about human behavior and values into an action framework how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and deep dives that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

"

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Stengel, Jim
Editorial: Crown Publishers 2011-12-27 (2011)
ISBN 10: 0307720357 ISBN 13: 9780307720351
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Descripción Crown Publishers 2011-12-27, 2011. Hardcover. Estado de conservación: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9780307720351B

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Descripción Crown Business, 2011. Hardcover. Estado de conservación: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 9034049

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Jim Stengel
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Descripción Random House USA Inc, United States, 2012. Hardback. Estado de conservación: New. 239 x 150 mm. Language: English . Brand New Book. Ten years of research uncover the secret source of growth and profit Those who center their business on improving people s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengelshows how the world s 50 best businesses as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies The Stengel 50 would have been 400 percent more profitable than an investment in the SP 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter Gamble) by a study of companies growing faster than PG. After leaving PG in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the black box of the consumer s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and deep dives that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success. Nº de ref. de la librería LIB9780307720351

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