Different: Escaping the Competitive Herd

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9780307460868: Different: Escaping the Competitive Herd

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1.

Moon, Youngme
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos Cantidad: > 20
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BWB
(Valley Stream, NY, Estados Unidos de America)
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97803074608680000000

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2.

Moon, Youngme
Editorial: Random House USA Inc, United States (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción Random House USA Inc, United States, 2011. Paperback. Estado de conservación: New. 202 x 132 mm. Language: English . Brand New Book. Why trying to be the best competing like crazy makes you mediocre Every few years a book through a combination of the author s unique voice, storytelling ability, wit, and insight simply breaks the mold. Bill Bryson s A Walk in the Woods is one example. Richard Feynman s Surely You re Joking, Mr. Feynman! is another. Now comes Youngme Moon s Different, a book for people who don t read business books. Actually, it s more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it s the absolute importance of competing like crazy. Youngme Moon s message is simply Get off this treadmill that s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Different provides a highly original perspective on what it means to offer something that is meaningfully different different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: Worried that this car is too small? Look here. It s even smaller than you think. These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with extras. Different shows how to succeed in a world where conformity reigns but exceptions rule. From the Hardcover edition. Nº de ref. de la librería AA99780307460868

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3.

Moon, Youngme
Editorial: Random House USA Inc, United States (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Random House USA Inc, United States, 2011. Paperback. Estado de conservación: New. 202 x 132 mm. Language: English . Brand New Book. Why trying to be the best competing like crazy makes you mediocre Every few years a book through a combination of the author s unique voice, storytelling ability, wit, and insight simply breaks the mold. Bill Bryson s A Walk in the Woods is one example. Richard Feynman s Surely You re Joking, Mr. Feynman! is another. Now comes Youngme Moon s Different, a book for people who don t read business books. Actually, it s more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it s the absolute importance of competing like crazy. Youngme Moon s message is simply Get off this treadmill that s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Different provides a highly original perspective on what it means to offer something that is meaningfully different different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: Worried that this car is too small? Look here. It s even smaller than you think. These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with extras. Different shows how to succeed in a world where conformity reigns but exceptions rule. From the Hardcover edition. Nº de ref. de la librería AA99780307460868

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4.

Moon, Youngme
Editorial: Penguin Random House
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos Cantidad: > 20
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INDOO
(Avenel, NJ, Estados Unidos de America)
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Descripción Penguin Random House. Estado de conservación: New. Brand New. Nº de ref. de la librería 030746086X

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5.

Moon, Youngme
Editorial: Crown Business (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos Tapa blanda Cantidad: 1
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Book Deals
(Lewiston, NY, Estados Unidos de America)
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Descripción Crown Business, 2011. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: .to give a bullet-point summation of takeaways is to deny the real value of this lovely book.-- Harvard Business Review From the Hardcover edition. Nº de ref. de la librería ABE_book_new_030746086X

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6.

Moon, Youngme
Editorial: Random House USA Inc (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos Cantidad: 2
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PBShop
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Descripción Random House USA Inc, 2011. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780307460868

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7.

Moon, Youngme
Editorial: Crown Business
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos PAPERBACK Cantidad: 10
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Movie Mars
(Indian Trail, NC, Estados Unidos de America)
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Descripción Crown Business. PAPERBACK. Estado de conservación: New. 030746086X Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 14377173

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Moon, Youngme
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos Paperback Cantidad: 6
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BargainBookStores
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Descripción Paperback. Estado de conservación: New. Nº de ref. de la librería 2452442

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9.

Moon, Youngme
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos Softcover Cantidad: 3
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VNHM SHOP
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Descripción Softcover. Estado de conservación: New. New. This item is new unopened, never used and still in its original manufacturer condition. Tracking number will be provided to you so that you may track your order (for all USA orders). Nº de ref. de la librería 9190785

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10.

Moon, Youngme
Editorial: Crown Publishing Group, Division of Random House Inc 2011-10-15 (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
Nuevos Cantidad: 2
Librería
Chiron Media
(Wallingford, Reino Unido)
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Descripción Crown Publishing Group, Division of Random House Inc 2011-10-15, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatched within 2 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ING-00817204

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