Different: Escaping the Competitive Herd

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9780307460868: Different: Escaping the Competitive Herd

Book by Moon Youngme

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

Why trying to be the best ... competing like crazy ... makes you mediocre
Every few years a book--through a combination of the author's unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another.
Now comes Youngme Moon's Different, a book for "people who don't read business books." Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works ... and who gets you to see that world in a completely new light.
If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of "competing like crazy." Youngme Moon's message is simply "Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else." Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: "Worried that this car is too small? Look here. It's even smaller than you think."
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with "extras."
Different shows how to succeed in a world where conformity reigns...but exceptions rule.

From the Hardcover edition.

Críticas:

."..to give a bullet-point summation of takeaways is to deny the real value of this lovely book."--Harvard Business Review
"From the Hardcover edition."

...to give a bullet-point summation of takeaways is to deny the real value of this lovely book. --Harvard Business Review

From the Hardcover edition."

-...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.---Harvard Business Review

From the Hardcover edition.

..".to give a bullet-point summation of takeaways is to deny the real value of this lovely book."--Harvard Business Review

From the Hardcover edition.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Youngme Moon
ISBN 10: 030746086X ISBN 13: 9780307460868
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97803074608680000000

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Youngme Moon
Editorial: Random House USA Inc, United States (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
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Descripción Random House USA Inc, United States, 2011. Paperback. Estado de conservación: New. 202 x 132 mm. Language: English . Brand New Book. Why trying to be the best . competing like crazy . makes you mediocre Every few years a book--through a combination of the author s unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson s A Walk in the Woods is one example. Richard Feynman s -Surely You re Joking, Mr. Feynman!- is another. Now comes Youngme Moon s Different, a book for -people who don t read business books.- Actually, it s more like a personal conversation with a friend who has thought deeply about how the world works . and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it s the absolute importance of -competing like crazy.- Youngme Moon s message is simply -Get off this treadmill that s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.- Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even -hostile, - almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: -Worried that this car is too small? Look here. It s even smaller than you think.- These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with -extras.- Different shows how to succeed in a world where conformity reigns.but exceptions rule. From the Hardcover edition. Nº de ref. de la librería AA99780307460868

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Youngme Moon
Editorial: Random House USA Inc, United States (2011)
ISBN 10: 030746086X ISBN 13: 9780307460868
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Descripción Random House USA Inc, United States, 2011. Paperback. Estado de conservación: New. 202 x 132 mm. Language: English . Brand New Book. Why trying to be the best . competing like crazy . makes you mediocre Every few years a book--through a combination of the author s unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson s A Walk in the Woods is one example. Richard Feynman s Surely You re Joking, Mr. Feynman! is another. Now comes Youngme Moon s Different, a book for people who don t read business books. Actually, it s more like a personal conversation with a friend who has thought deeply about how the world works . and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it s the absolute importance of competing like crazy. Youngme Moon s message is simply Get off this treadmill that s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: Worried that this car is too small? Look here. It s even smaller than you think. These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with extras. Different shows how to succeed in a world where conformity reigns.but exceptions rule. From the Hardcover edition. Nº de ref. de la librería AA99780307460868

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Descripción Crown Business. Estado de conservación: New. 030746086X Brand New, Paperback, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Nº de ref. de la librería OS9780307460868

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Descripción 2011. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780307460868

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Descripción Random House USA Inc, United States, 2011. Paperback. Estado de conservación: New. 202 x 132 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Why trying to be the best . competing like crazy . makes you mediocre Every few years a book--through a combination of the author s unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson s A Walk in the Woods is one example. Richard Feynman s Surely You re Joking, Mr. Feynman! is another. Now comes Youngme Moon s Different, a book for people who don t read business books. Actually, it s more like a personal conversation with a friend who has thought deeply about how the world works . and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it s the absolute importance of competing like crazy. Youngme Moon s message is simply Get off this treadmill that s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: Worried that this car is too small? Look here. It s even smaller than you think. These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with extras. Different shows how to succeed in a world where conformity reigns.but exceptions rule. From the Hardcover edition. Nº de ref. de la librería BZV9780307460868

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