Great American Beer: 50 Brands That Shaped the 20th Century

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9780307238535: Great American Beer: 50 Brands That Shaped the 20th Century

Classic Beers of the Good Old Days

There was a time when one income could support a family, when American-made automobiles were the best on the market, when you could eat a steak without thinking of cholesterol, and when Milwaukee was the beer capital of the world. Back then, you drank beer—not lager, stout, or IPA—just plain old great American beer.

The ultimate guide to the classic brews and legendary brands of the past two centuries, Great American Beer is packed with full-color photos of beer memorabilia from the heyday of this country’s beer revolution and brief histories of fifty brands that left their mark on generations of beer drinkers. Infused with fact, lore, and an ample dose of tongue-in-cheek humor, Great American Beer lures you into the America where these legendary beers were born and rose to prominence as regional favorites. If you’re a beer drinker who knows that Schlitz offers “just the kiss of the hops” or who can recite the Budweiser Manifesto by heart, this book’s for you.
Test your knowledge of great American beers.

1. Which great American beer is considered “The Champagne of Beers”?

2. Which classic American brew is the “One beer to have when you’re having more than one”?

3. What was the favorite beer of Dennis Hopper’s homicidal Frank Booth character in the cult classic Blue Velvet?

The answers to these and other pressing questions about our country’s most timeless brands can only be found in . . . Great American Beer

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About the Author:

Chris O'Hara is the author of The Bloody Mary, Ribs, The Ultimate Chili Book, Hot Toddies, and Wing It! He lives in Lloyd Harbor, New York.

From Publishers Weekly:

Low-brow food expert Christoper O'Hara (Wing It!, The Bloody Mary) turns his attention to classic American beers in this entertaining look at timeless brands. Opening with an overview of beer's place in American society, O'Hara succinctly chronicles the evolution of the industry from the first settlers to bring Bavarian yeast across the Atlantic in the mid-1800s, to the megabrands that dominate store shelves today. But it's his collection of fifty classic American beers that will keep readers misty-eyed, reminiscing about stalwarts like Olde Frothingslosh and Schaefer, or long-lost friends like Buckeye and Lowenbrau. This book doesn't cover esoteric artisan beers-these are the beers you swiped from your father's fridge and bought by the case in college, "the beers to have when you're having more than one." Each beer gets its own biography, complete with history, location and advertising jingles. Illustrated with product photos and original advertising, and packed with trivia (the first beer with a "born on" date? Lucky Lager, 60 years before Budweiser), O'Hara's book is a great read for aficionados whose tastes run more toward the Rockies than the Rhine.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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