Corporate Community Relations: The Principle of the Neighbor of Choice

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9780275964719: Corporate Community Relations: The Principle of the Neighbor of Choice
Review:

"What practitioners and students will find most valuable about this book is the author's detailed explanations, based on a lot of first hand knowledge and years of practical course teaching, of how companies can develop 'neighbor of choice' strategies. There is much excellent guidance with accompanying practical tools for companies seeking to understand their various communities, develop mutually beneficial working relationships with them, and keep the whole process under regular review."-Chris Marsden Director, Corporate Citizenship Unit Warwick Business School University of Warwick Warwick, England

From the Publisher:

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage. The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a company's community reputation also affects the behavior of consumers and employees. Consumers prefer to buy products from companies that are involved in the community. Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice. They have to behave in ways that build a legacy of trust in order to be positioned positively in the community. As Burke shows, to be a neighbor of choice, a company has to pursue three strategies: build sustainable and ongoing relationships with key community individuals, groups, and organizations; institute procedures that anticipate and respond to community expectations, concerns, needs, and issues; and focus the company's community programs on ways that promote and strengthen the community's quality of life and which also support the business goals of the company. The strategies developed by Burke will be of great use to community and public affairs managers and general managers of corporations as well as CEOs and other executive officers. Students in courses on corporate strategy and general management will find the book of value, as will students in courses on non-profit management.

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Burke, Edmund M.
Editorial: Praeger (1999)
ISBN 10: 027596471X ISBN 13: 9780275964719
Nuevos Paperback Cantidad: 1
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Descripción Praeger, 1999. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 027596471X

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Burke, Edmund M.
Editorial: ABC-CLIO, United States (2000)
ISBN 10: 027596471X ISBN 13: 9780275964719
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Descripción ABC-CLIO, United States, 2000. Paperback. Estado de conservación: New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage. The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a company s community reputation also affects the behavior of consumers and employees. Consumers prefer to buy products from companies that are involved in the community. Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice. They have to behave in ways that build a legacy of trust in order to be positioned positively in the community. As Burke shows, to be a neighbor of choice, a company has to pursue three strategies: build sustainable and ongoing relationships with key community individuals, groups, and organizations; institute procedures that anticipate and respond to community expectations, concerns, needs, and issues; and focus the company s community programs on ways that promote and strengthen the community s quality of life and which also support the business goals of the company. The strategies developed by Burke will be of great use to community and public affairs managers and general managers of corporations as well as CEOs and other executive officers. Students in courses on corporate strategy and general management will find the book of value, as will students in courses on non-profit management. Nº de ref. de la librería AAV9780275964719

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Burke, Edmund M.
Editorial: ABC-CLIO, United States (2000)
ISBN 10: 027596471X ISBN 13: 9780275964719
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Descripción ABC-CLIO, United States, 2000. Paperback. Estado de conservación: New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage. The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a company s community reputation also affects the behavior of consumers and employees. Consumers prefer to buy products from companies that are involved in the community. Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice. They have to behave in ways that build a legacy of trust in order to be positioned positively in the community. As Burke shows, to be a neighbor of choice, a company has to pursue three strategies: build sustainable and ongoing relationships with key community individuals, groups, and organizations; institute procedures that anticipate and respond to community expectations, concerns, needs, and issues; and focus the company s community programs on ways that promote and strengthen the community s quality of life and which also support the business goals of the company. The strategies developed by Burke will be of great use to community and public affairs managers and general managers of corporations as well as CEOs and other executive officers. Students in courses on corporate strategy and general management will find the book of value, as will students in courses on non-profit management. Nº de ref. de la librería AAV9780275964719

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Burke, Edmund M.
Editorial: Praeger (1999)
ISBN 10: 027596471X ISBN 13: 9780275964719
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Descripción Praeger, 1999. Paperback. Estado de conservación: New. New item. Nº de ref. de la librería QX-011-X1-8065208

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Descripción Praeger, 1999. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "As the creator of Boston College's Center for Corporate Community Relations, Ed Burke brings great knowledge and expertise to his subject. Every senior executive concerned with their community will benefit from this work." - G. Craig Sullivan Chairman and Chief Executive Officer The Clorox Company. Nº de ref. de la librería ABE_book_new_027596471X

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Burke, Edmund M.
Editorial: Praeger
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Descripción Praeger. Paperback. Estado de conservación: New. Paperback. 208 pages. Dimensions: 9.2in. x 6.1in. x 0.6in.Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage. The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a companys community reputation also affects the behavior of consumers and employees. Consumers prefer to buy products from companies that are involved in the community. Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice. They have to behave in ways that build a legacy of trust in order to be positioned positively in the community. As Burke shows, to be a neighbor of choice, a company has to pursue three strategies: build sustainable and ongoing relationships with key community individuals, groups, and organizations; institute procedures that anticipate and respond to community expectations, concerns, needs, and issues; and focus the companys community programs on ways that promote and strengthen the communitys quality of life and which also support the business goals of the company. The strategies developed by Burke will be of great use to community and public affairs managers and general managers of corporations as well as CEOs and other executive officers. Students in courses on corporate strategy and general management will find the book of value, as will students in courses on non-profit management. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780275964719

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