Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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Descripción Prentice Hall PTR. Estado de conservación: Brand New. Softcover, International Edition. This is an International Edition. Nº de ref. de la librería 27798766A
Descripción Prentice Hall PTR. Estado de conservación: Brand New. Softcover, International Edition. This is an International Edition. Nº de ref. de la librería 42653938A
Descripción Estado de conservación: Brand New. Brand New, 4 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería 4763N
Descripción Pearson Education, Limited. Soft cover. Estado de conservación: New. International Edition. New, International Edition, 4th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Softcover, International Edition. Nº de ref. de la librería 0273779419
Descripción Pearson Education 2012-10-29, Boston, [Mass.] |London, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273779414
Descripción Pearson Education (Color Printed), 2012. Soft cover. Estado de conservación: New. BRAND NEW *** International Edition Softcover *** (No extra accessories). Printed in English with same contents to the US edition but different ISBN # and Cover Image. Some of them are printed on high quality color Glossy Paper. Some books may show sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. Delivery usually takes 3-5 Working days (Expedited Service) or 5-8 working days (Express) with tracking number provided. We do NOT ship to PO Box, FPO and APO addresses. Any question, please send to " ask seller a question " We will reply you ASAP. Thank you & enjoy buying. Nº de ref. de la librería 02151
Descripción Soft cover. Estado de conservación: New. Ship out 1-2 business day,Brand new,Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Nº de ref. de la librería ABE-11714183285
Descripción Pearson, 2012. Paperback. Estado de conservación: Brand New. 4th edition. 600 pages. In Stock. Nº de ref. de la librería zk0273779419
Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97802737794140000000
Descripción Pearson Education Limited. Paperback. Estado de conservación: new. BRAND NEW, Strategic Brand Managment: Building, Measuring, and Managing Brand Equity (Global ed of 4th revised ed), Kevin Lane Keller, For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Nº de ref. de la librería B9780273779414