Marketing Communications: A European Perspective

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9780273773221: Marketing Communications: A European Perspective

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include:A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications

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Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273773224 ISBN 13: 9780273773221
Nuevos Paperback Cantidad: 10
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The Book Depository
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 5th edition. Language: English . Brand New Book. Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include:A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications. Nº de ref. de la librería AAK9780273773221

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Patrick De Pelsmacker
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descripción Estado de conservación: New. Nº de ref. de la librería 19028559-n

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Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273773224 ISBN 13: 9780273773221
Nuevos Paperback Cantidad: 10
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 5th edition. Language: English . Brand New Book. Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include:A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications. Nº de ref. de la librería AAK9780273773221

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Prof Patrick De Pelsmacker, Prof Maggie Geuens, Joeri Van Den Bergh
Editorial: Pearson Education 2013-07-09, Harlow, England (2013)
ISBN 10: 0273773224 ISBN 13: 9780273773221
Nuevos paperback Cantidad: 5
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Descripción Pearson Education 2013-07-09, Harlow, England, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273773221

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De Pelsmacker, Patrick; Geuens, Maggie; Bergh, Joeri van den
Editorial: Pearson Education Limited (2013)
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descripción Pearson Education Limited, 2013. Estado de conservación: New. 2013. 5 Ill. Paperback. Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context. Num Pages: 640 pages, Illustrations. BIC Classification: 1D; KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 24. Weight in Grams: 1208. . . . . . . Nº de ref. de la librería V9780273773221

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Prof Patrick De Pelsmacker
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ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descripción Pearson. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780273773221

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Patrick De Pelsmacker
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descripción Estado de conservación: New. Bookseller Inventory # ST0273773224. Nº de ref. de la librería ST0273773224

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De Pelsmacker, Patrick
Editorial: Pearson Education (2013)
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descripción Pearson Education, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780273773221

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De Pelsmacker, Patrick; Geuens, Maggie; Bergh, Joeri van den
Editorial: Pearson Education Limited
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descripción Pearson Education Limited. Estado de conservación: New. 2013. 5 Ill. Paperback. Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context. Num Pages: 640 pages, Illustrations. BIC Classification: 1D; KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 24. Weight in Grams: 1208. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780273773221

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Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh,
ISBN 10: 0273773224 ISBN 13: 9780273773221
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Descripción Paperback. Estado de conservación: New. Not Signed; Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales. book. Nº de ref. de la librería ria9780273773221_rkm

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