The Practice of Market Research: An Introduction

3,25 valoración promedio
( 4 valoraciones por GoodReads )
 
9780273773115: The Practice of Market Research: An Introduction
Reseña del editor:

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book. The book offers: * A well-rounded overview of market research * Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics * Valuable insight into the day-to-day tasks of a researcher * Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student's market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Yvonne McGivern
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 4th Revised edition. 242 x 188 mm. Language: English . Brand New Book. The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author s depth of insight and experience of the real world of market research is evident throughout this book. The book offers: * A well-rounded overview of market research * Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics * Valuable insight into the day-to-day tasks of a researcher * Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry. Nº de ref. de la librería AAB9780273773115

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 54,05
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Yvonne McGivern
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos Cantidad: 1
Librería
SnowWise
(Bangkok, -, Tailandia)
Valoración
[?]

Descripción Estado de conservación: Brand New. Brand New, 4 edition, , , Softcover US Edition, High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. Nº de ref. de la librería 106443

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 40,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 17,56
De Tailandia a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

McGivern, Yvonne
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos Cantidad: 1
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 19033198-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 56,06
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,44
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Yvonne McGivern
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 4th Revised edition. 242 x 188 mm. Language: English . Brand New Book. The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author s depth of insight and experience of the real world of market research is evident throughout this book. The book offers: * A well-rounded overview of market research * Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics * Valuable insight into the day-to-day tasks of a researcher * Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry. Nº de ref. de la librería AAB9780273773115

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 58,58
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Yvonne McGivern
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos Cantidad: 1
Librería
store5559
(Park Ridge, IL, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Brand New, 4 edition, , , Softcover US Edition, GET IT FAST within 2-5 business days by UPS/DHLworldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería 6443

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 50,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,24
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Yvonne McGivern
Editorial: Pearson Education Limited 2013-05-23, Harlow (2013)
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos paperback Cantidad: 1
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited 2013-05-23, Harlow, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273773115

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 63,14
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,17
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

McGivern, Yvonne
Editorial: Pearson Education Limited (2013)
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos Tapa blanda Cantidad: 1
Librería
Valoración
[?]

Descripción Pearson Education Limited, 2013. Estado de conservación: New. 2013. 4th Edition. Paperback. This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project. Num Pages: 608 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 243 x 189 x 31. Weight in Grams: 1142. . . . . . . Nº de ref. de la librería V9780273773115

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 68,38
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Yvonne McGivern
Editorial: Pearson Education Limited
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos Paperback Cantidad: 1
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited. Paperback. Estado de conservación: new. BRAND NEW, The Practice of Market Research: An Introduction (4th Revised edition), Yvonne McGivern, The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book. The book offers: * A well-rounded overview of market research * Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics * Valuable insight into the day-to-day tasks of a researcher * Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student's market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry. Nº de ref. de la librería B9780273773115

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 61,91
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,82
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

McGivern, Yvonne
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos Cantidad: 1
Librería
Speedy Hen LLC
(Sunrise, FL, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Bookseller Inventory # ST0273773119. Nº de ref. de la librería ST0273773119

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 71,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

McGivern, Yvonne
Editorial: Pearson Education, Limited
ISBN 10: 0273773119 ISBN 13: 9780273773115
Nuevos Cantidad: 4
Librería
Textbooksrus UK
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education, Limited. Estado de conservación: Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, Prompt Customer Service. Nº de ref. de la librería 42615573

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 50,10
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 21,82
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda