Marketing: Real People, Real Decisions: 2nd European Edition

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9780273758167: Marketing: Real People, Real Decisions: 2nd European Edition

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution? Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273758594) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co. uk/replocator

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About the Author:

Michael R Solomon is Professor of Marketing at the Haub School of Business at Saint Joseph's University in Philadelphia. Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida and also Professor of Marketing & Strategy at Aston Business School. Elnora W. Stuart is Professor of Marketing at the University of South Carolina Upstate. Bradley R. Barnes is Associate Dean for Internationalisation and Professor of International Management and Marketing at The Management School, University of Sheffield. Vincent-Wayne Mitchell is Professor of Consumer Marketing at Cass Business School, City University.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273758160 ISBN 13: 9780273758167
Nuevos Paperback Cantidad: 10
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The Book Depository
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world s leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution? Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273758594) 4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit uk/replocator. Nº de ref. de la librería AAK9780273758167

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Michael R. Solomon
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Descripción Pearson Education, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería PB-9780273758167

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Mitchell, Vincent-Wayne, Barnes, Bradley, Stuart, Elnora, Marshall, Greg, Solomon, Michael R.
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Descripción Pearson, 2012. Paperback. Estado de conservación: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. de la librería mon0000741938

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Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell
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ISBN 10: 0273758160 ISBN 13: 9780273758167
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Descripción Pearson Education 2012-12-10, Harlow, England, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273758167

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Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273758160 ISBN 13: 9780273758167
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world s leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution? Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273758594) 4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit uk/replocator. Nº de ref. de la librería AAK9780273758167

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97802737581670000000

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Michael R. Solomon; Greg Marshall; Elnora Stuart; Bradley Barnes; Vincent-Wayne Mitchell
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ISBN 10: 0273758160 ISBN 13: 9780273758167
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Descripción Pearson, 2012. Estado de conservación: New. book. Nº de ref. de la librería ria9780273758167_rkm

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Michael R. Solomon
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Descripción Estado de conservación: New. Bookseller Inventory # ST0273758160. Nº de ref. de la librería ST0273758160

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MichaelSolomon; Marshall Greg
Editorial: Financial Times Prentice Hall (2012)
ISBN 10: 0273758160 ISBN 13: 9780273758167
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Descripción Financial Times Prentice Hall, 2012. Estado de conservación: New. Nº de ref. de la librería GH9780273758167

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Solomon, Michael R. (Author)/ Marshall, Greg (Author)/ Stuart, Elnora (Author)/ Barnes, Bradley (Author)/ Mitchell, Vincent-Wayne (Author)
Editorial: Pearson (2013)
ISBN 10: 0273758160 ISBN 13: 9780273758167
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Descripción Pearson, 2013. Paperback. Estado de conservación: Brand New. 2nd ill edition. 632 pages. 10.75x7.50x1.00 inches. In Stock. Nº de ref. de la librería zk0273758160

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