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The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences including factors such as technological and economic change The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help you to not only understand these new changes but look at them with a critical eye and predict future trends. This book is the ideal foundation text for students of Tourism Management or Travel and Tourism. The historical context is combined with background theory and research plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the tourist to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.Biografía del autor:
Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of England. Previously, he held management positions in passenger shipping, tour operating and retail travel in both the USA and the UK Claire Humphreys lectures at the University of Westminster. She has experience working in and researching different aspects of the tourism industry and is particularly interested in tourist consumer behaviours.
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Descripción Pearson Education Canada, 2012. Paperback. Condición: New. Never used!. Nº de ref. del artículo: P110273755145
Descripción Pearson Education Canada, 2012. Condición: New. book. Nº de ref. del artículo: M0273755145
Descripción Pearson Education, 2012. Paperback. Condición: Brand New. 9th edition. 778 pages. 10.25x7.50x1.25 inches. In Stock. Nº de ref. del artículo: __0273755145