Discover the secrets of some of the world's leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. * Find your 'Big Idea' and learn how that sets you apart from the competition * Learn critical lessons from the pioneers of retail * Understand what customers really want from your format * Find out how to build strong store teams * Become skilled in delighting your customers Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
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‘A really practical and helpful guide: essential reading for anyone involved in retailing.’
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same – one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling.
Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
‘A toolkit of retailing skills to take you beyond survival, to super-performance.’
Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat
‘This book is full of practical, good things to make running stores that bit easier to get right.’
Julian Richer, Chairman and Founder, Richer Sounds
‘A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.’
Vittorio Radice, Saviour of Selfridges
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97802737445421.0
Descripción Ft Pr, 2011. Paperback. Estado de conservación: Brand New. 3rd edition. 224 pages. 9.25x6.00x0.50 inches. In Stock. Nº de ref. de la librería zk0273744542
Descripción FT Press, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0273744542
Descripción FT Press, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería P110273744542