Principles of Marketing: European Edition

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9780273742975: Principles of Marketing: European Edition

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

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1.

Philip Kotler, Gary Armstrong, Lloyd Harris
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. European ed of 6th revised ed. Language: English . Brand New Book. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world s leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation s objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2.Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194) 4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Nº de ref. de la librería AAK9780273742975

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Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy
Editorial: Pearson Education 2013-04-25, Harlow, England (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
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Blackwell's
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Descripción Pearson Education 2013-04-25, Harlow, England, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273742975

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Philip Kotler, Gary Armstrong, Lloyd Harris
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. European ed of 6th revised ed. Language: English . Brand New Book. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world s leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation s objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2.Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194) 4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Nº de ref. de la librería AAK9780273742975

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Philip Kotler
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuevos Cantidad: 2
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Descripción Estado de conservación: New. Bookseller Inventory # ST0273742973. Nº de ref. de la librería ST0273742973

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Kotler, Philip, Armstrong, Gary, Harris, Lloyd, Piercy, Prof Nigel F.
Editorial: Pearson (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
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Descripción Pearson, 2013. Estado de conservación: New. 2013. European ed of 6th revised ed. Paperback. Num Pages: 716 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 274 x 211 x 26. Weight in Grams: 1480. . . . . . . Nº de ref. de la librería V9780273742975

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6.

Philip Kotler
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuevos Paperback Cantidad: 2
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Ria Christie Collections
(Uxbridge, Reino Unido)
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Descripción Paperback. Estado de conservación: New. Not Signed; Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major de. book. Nº de ref. de la librería ria9780273742975_rkm

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Philip Kotler
ISBN 10: 0273742973 ISBN 13: 9780273742975
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Speedy Hen
(London, Reino Unido)
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Descripción Estado de conservación: New. Bookseller Inventory # ST0273742973. Nº de ref. de la librería ST0273742973

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Kotler, Philip, Armstrong, Gary, Harris, Lloyd, Piercy, Prof Nigel F.
Editorial: Pearson
ISBN 10: 0273742973 ISBN 13: 9780273742975
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Kennys Bookstore
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Descripción Pearson. Estado de conservación: New. 2013. European ed of 6th revised ed. Paperback. Num Pages: 716 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 274 x 211 x 26. Weight in Grams: 1480. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780273742975

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Philip Kotler
ISBN 10: 0273742973 ISBN 13: 9780273742975
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BWB
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97802737429750000000

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Philip Kotler; Gary Armstrong; Lloyd C. Harris; Nigel Piercy
Editorial: Financial Times Prentice Hall (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
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Descripción Financial Times Prentice Hall, 2013. Estado de conservación: New. Nº de ref. de la librería GH9780273742975

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