Principles of Marketing

4,05 valoración promedio
( 1.718 valoraciones por GoodReads )
 
9780273742975: Principles of Marketing
Reseña del editor:

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194) if you need access to the MyLab as well, and save money on this brilliant resource. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Need extra support? This product is the book alone, and does NOT come with access to MyMarketingLab. This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194). Alternatively, buy access to MyMarketingLab and the eText - an online version of the book - online at www.mymarketinglab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Philip Kotler, Gary Armstrong, Lloyd Harris
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. European ed of 6th revised ed. 274 x 218 mm. Language: English . Brand New Book. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world s leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation s objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194) 4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Nº de ref. de la librería AAK9780273742975

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 114,00
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Kotler, Philip/ Armstrong, Gary/ Harris, Lloyd/ Piercy, Prof Nigel F.
Editorial: Pearson (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Pearson, 2013. Paperback. Estado de conservación: Brand New. 6th edition. 716 pages. In Stock. Nº de ref. de la librería zk0273742973

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 110,74
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,93
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Philip Kotler, Gary Armstrong, Lloyd Harris
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. European ed of 6th revised ed. 274 x 218 mm. Language: English . Brand New Book. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world s leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation s objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194) 4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Nº de ref. de la librería AAK9780273742975

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 121,64
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Kotler, Philip
Editorial: Pearson Education Limited (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuevos Paperback Cantidad: 3
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Pearson Education Limited, 2013. Paperback. Estado de conservación: New. Nº de ref. de la librería P110273742973

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 144,95
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,77
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Kotler, Philip; Armstrong, Gary; Harris, Lloyd; Piercy, Nigel F.
Editorial: Pearson Education Limited (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Pearson Education Limited, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0273742973

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 150,62
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío