Essentials of Marketing Communications

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9780273738442: Essentials of Marketing Communications
From the Publisher:

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

About the Author:

Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.

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1.

Fill, Chris
Editorial: Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Estado de conservación: New. 264 x 194 mm. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. de la librería AAK9780273738442

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Fill, Chris
Editorial: Pearson Education Limited 2011-05-12, Harlow (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Blackwell's
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Descripción Pearson Education Limited 2011-05-12, Harlow, 2011. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273738442

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Fill, Chris
Editorial: Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Estado de conservación: New. 264 x 194 mm. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. de la librería AAK9780273738442

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Fill, Chris
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Descripción Pearson Education Limited. Paperback. Estado de conservación: new. BRAND NEW, Essentials of Marketing Communications, Chris Fill, Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. de la librería B9780273738442

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Fill, Chris
Editorial: Financial Times/ Prentice Hall (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Financial Times/ Prentice Hall, 2011. Estado de conservación: New. 2011. Paperback. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 17. Weight in Grams: 1042. . . . . . . Nº de ref. de la librería V9780273738442

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Fill, Chris
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Estado de conservación: New. Bookseller Inventory # ST0273738445. Nº de ref. de la librería ST0273738445

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Fill, Chris
Editorial: Financial Times/ Prentice Hall
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Kennys Bookstore
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Descripción Financial Times/ Prentice Hall. Estado de conservación: New. 2011. Paperback. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 17. Weight in Grams: 1042. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780273738442

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Fill, Chris
Editorial: Pearson Education (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Pearson Education, 2011. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780273738442

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Fill, Chris
Editorial: Financial Times/ Prentice Hall (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Financial Times/ Prentice Hall, 2011. Paperback. Estado de conservación: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Nº de ref. de la librería V9780273738442

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Descripción Paperback. Estado de conservación: New. Not Signed; Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and th. book. Nº de ref. de la librería ria9780273738442_rkm

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