Essentials of Marketing Communications

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9780273738442: Essentials of Marketing Communications
Reseña del editor:

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

Biografía del autor:

Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.

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1.

Chris Fill
Editorial: Pearson Education Limited, United Kingdom (2016)
ISBN 10: 0273738445 ISBN 13: 9780273738442
Nuevos Paperback Cantidad: 10
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(London, Reino Unido)
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Descripción Pearson Education Limited, United Kingdom, 2016. Paperback. Estado de conservación: New. 264 x 194 mm. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. de la librería AAK9780273738442

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2.

Chris Fill
Editorial: Pearson Education 2011-05-12, Harlow (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Pearson Education 2011-05-12, Harlow, 2011. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273738442

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Chris Fill
Editorial: Pearson Education Limited, United Kingdom (2016)
ISBN 10: 0273738445 ISBN 13: 9780273738442
Nuevos Paperback Cantidad: 10
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Descripción Pearson Education Limited, United Kingdom, 2016. Paperback. Estado de conservación: New. 264 x 194 mm. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. de la librería AAK9780273738442

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Fill, Chris
Editorial: Financial Times/ Prentice Hall (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Financial Times/ Prentice Hall, 2011. Estado de conservación: New. 2011. Paperback. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 17. Weight in Grams: 1042. . . . . . . Nº de ref. de la librería V9780273738442

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Descripción Pearson Education Limited. Paperback. Estado de conservación: new. BRAND NEW, Essentials of Marketing Communications, Chris Fill, Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. de la librería B9780273738442

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Chris Fill
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Speedy Hen LLC
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Descripción Estado de conservación: New. Bookseller Inventory # ST0273738445. Nº de ref. de la librería ST0273738445

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Editorial: Financial Times/ Prentice Hall
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Kennys Bookstore
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Descripción Financial Times/ Prentice Hall. Estado de conservación: New. 2011. Paperback. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 17. Weight in Grams: 1042. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780273738442

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Chris Fill
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ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Pearson Education, 2011. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780273738442

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97802737384420000000

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Chris Fill
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Descripción Financial Times/ Prentice Hall, 2011. Estado de conservación: New. book. Nº de ref. de la librería ria9780273738442_rkm

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