Essentials of Marketing Communications

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9780273738442: Essentials of Marketing Communications
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Reseña del editor:

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

Biografía del autor:

Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.

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1.

Chris Fill
Publicado por Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
Nuevo Paperback Cantidad disponible: 10
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Book Depository International
(London, Reino Unido)
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Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Condición: New. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. del artículo: AAK9780273738442

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Chris Fill
Publicado por Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
Nuevo Paperback Cantidad disponible: 10
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The Book Depository
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Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Condición: New. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. del artículo: AAK9780273738442

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Chris Fill (contributions)
Publicado por Pearson Education UK 2011-05-12, Harlow (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Blackwell's
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Descripción Pearson Education UK 2011-05-12, Harlow, 2011. paperback. Condición: New. Nº de ref. del artículo: 9780273738442

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Chris Fill
Publicado por Pearson Education (2011)
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Descripción Pearson Education, 2011. PAP. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: PB-9780273738442

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Chris Fill
Publicado por Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
Nuevo Paperback Cantidad disponible: 1
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Book Depository International
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Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Condición: New. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. del artículo: AAZ9780273738442

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Chris Fill
Publicado por Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
Nuevo Paperback Cantidad disponible: 1
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The Book Depository
(London, Reino Unido)
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[?]

Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Condición: New. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Nº de ref. del artículo: AAZ9780273738442

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Chris Fill
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Condición: New. Bookseller Inventory # ST0273738445. Nº de ref. del artículo: ST0273738445

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Chris Fill
Publicado por Ft Prenticehall (2011)
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Revaluation Books
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Descripción Ft Prenticehall, 2011. Paperback. Condición: Brand New. 412 pages. In Stock. Nº de ref. del artículo: zk0273738445

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Chris Fill
Publicado por Pearson Education Limited
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Pearson Education Limited. Paperback. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9780273738442

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Fill, Chris
Publicado por Financial Times/ Prentice Hall (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
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Descripción Financial Times/ Prentice Hall, 2011. Condición: New. 2011. Paperback. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 17. Weight in Grams: 1042. . . . . . . Nº de ref. del artículo: V9780273738442

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