Relationship Marketing: Exploring Relational Strategies in Marketing

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9780273737780: Relationship Marketing: Exploring Relational Strategies in Marketing
From the Publisher:

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor's Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

About the Author:

John Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

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Egan, John
Editorial: Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273737783 ISBN 13: 9780273737780
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Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Estado de conservación: New. 4th Revised edition. 244 x 188 mm. Language: English . Brand New Book. Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as marketing s new paradigm . Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit to find an Instructor s Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on Stakeholder Marketing . Nº de ref. de la librería AAK9780273737780

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Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Estado de conservación: New. 4th Revised edition. 244 x 188 mm. Language: English . Brand New Book. Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as marketing s new paradigm . Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit to find an Instructor s Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on Stakeholder Marketing . Nº de ref. de la librería AAK9780273737780

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Descripción Financial Times/ Prentice Hall, 2011. Paperback. Estado de conservación: New. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. New paperback copy, may have slight shelf wear, ready for immediate despatch. Nº de ref. de la librería 026639

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Descripción 2011. Paperback. Estado de conservación: New. 4th. 246mm x 190mm x. Paperback. Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has be.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 328 pages. 0.650. Nº de ref. de la librería 9780273737780

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Descripción 2011. Paperback. Estado de conservación: New. 4th. 246mm x 190mm x. Paperback. Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysin.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 328 pages. 0.650. Nº de ref. de la librería 9780273737780

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