Innovation Management and New Product Development

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9780273736561: Innovation Management and New Product Development
Reseña del editor:

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism's, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.

Biografía del autor:

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.

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ISBN 10: 0273736566 ISBN 13: 9780273736561
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Paul Trott
Editorial: Trans-Atlantic Publications, Inc. (2011)
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Descripción Trans-Atlantic Publications, Inc., 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0273736566

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Paul Trott
Editorial: Prentice Hall (2011)
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Descripción Prentice Hall, 2011. Paperback. Estado de conservación: New. 5. Nº de ref. de la librería DADAX0273736566

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Trott, Paul
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Paul Trott
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Descripción Softcover. Estado de conservación: New. Paperback. Book Condition: INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA. Nº de ref. de la librería 9780273736561

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Paul Trott
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Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Estado de conservación: New. 5th Revised edition. 244 x 188 mm. Language: English . Brand New Book. This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers. Nº de ref. de la librería AAU9780273736561

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Paul Trott
Editorial: Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273736566 ISBN 13: 9780273736561
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The Book Depository
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Descripción Pearson Education Limited, United Kingdom, 2011. Paperback. Estado de conservación: New. 5th Revised edition. 244 x 188 mm. Language: English . Brand New Book. This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers. Nº de ref. de la librería AAU9780273736561

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Trott, Paul
ISBN 10: 0273736566 ISBN 13: 9780273736561
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Descripción Softcover/Paperback. Estado de conservación: NEW. *** BRAND NEW BOOK*** Premium Quality . Printed in English, high grade glossy paper. Express Shipping (worldwide) takes 3-5 Business days to deliver. CANNOT SHIP to P.O. Box, APO, FPO addresses. Nº de ref. de la librería U9780273736561

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Trott, Paul
Editorial: Pearson Education Limited (2011)
ISBN 10: 0273736566 ISBN 13: 9780273736561
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Descripción Pearson Education Limited, 2011. Estado de conservación: New. 2011. 5th Edition. Paperback. Num Pages: 648 pages, Illustrations. BIC Classification: KJMP; KJMV6; KJMV7. Category: (P) Professional & Vocational. Dimension: 243 x 190 x 33. Weight in Grams: 1238. . . . . . . Nº de ref. de la librería V9780273736561

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Paul Trott
Editorial: Pearson Education Limited 2011-09-29, Harlow (2011)
ISBN 10: 0273736566 ISBN 13: 9780273736561
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Descripción Pearson Education Limited 2011-09-29, Harlow, 2011. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273736561

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