Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes.
The new edition of this best-selling book features:
· A new version of the 7 domains model.
· Updated case studies that reflect the changes that have happened in the last four years.
· Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.
· A new author run companion website for readers to access extra information.
"Sinopsis" puede pertenecer a otra edición de este libro.
‘A great read for entrepreneurs. If every participant on Dragons’ Den read this book, there would be far more handshakes at the end of each episode.’
James Caan, Dragon on Dragons’ Den and author of The Real Deal: My Story from Brick Lane to Dragons’ Den
‘A reality check for anyone poised to jump into a new venture without thinking.’
David Giampaolo, Chief Executive of Pi Capital, London
‘Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons’ Den.’
Doug Richard, Former Dragon and founder of School for Startups
BEFORE YOU WRITE YOUR BUSINESS PLAN – ROAD TEST THE IDEA
Thinking about starting a new business? Stop! Is there a genuine market opportunity for your idea? No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity, you’re heading for failure. So before you write your business plan, take your idea for a test drive and make sure it really works.
www.newbusinessroadtest.comAbout the Author:
John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at the London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota. He is co-author of Marketing Management: A strategic decision making approach (McGraw Hill/ Irwin 2002) and of Marketing Strategy' A decision focused approach (McGraw Hill/ Irwin 2002).
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Descripción FT Press, 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería P11027373279X
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