"Dynamic Supply Chains can be considered a "magnum opus" in every sense of the term...The practical advice is sound, the examples and anecdotes are telling, and the explanations of the core concepts are clear. Most important, the book really gets you thinking differently-and realistically-about how to take supply chain performance to a new level. Check it out; it's definitely a worthwhile investment." Francis J. Quinn, Editorial Director, SupplyChain Management Review "I advise organizations on supply chain management and performance improvement on a daily basis. I am naturally drawn to the subject of organizational theory: leadership, management approaches, industrial and organizational studies, etc. - since I was a first year student at the university. I spend significant amount of time reading books and articles trying to understand how organizations and management approaches have evolved over the past ten centuries, and in understanding the anatomy and physiology of future organizations and industries. John Gattorna's book, "Dynamic Supply Chains: Delivering Value Through People", is so amazing I found myself reading it for the second time, all the way from page xi. This book is so good I almost underlined every sentence in agreement. "Dynamic Supply Chains" inspired me to undertake a research study on value networks. I would like to thank John for sharing his knowledge and wisdom with us."Mr. Nndateni Ndou, Performance Improvement Consultant, Johannesburg, South AfricaReseña del editor:
"John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book." Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way. The key to successful supply chain management is recognising that it's people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment. To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.
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