“John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignment which is so powerfully presented in this ground-breaking book.”
Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management
Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way.
The key to successful supply chain management is recognising that it’s people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment.
To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.
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‘Leading-edge thinking in designing end-to-end supply chains.’
Deon van As, VP, Brewery Operations, Miller Coors, USA
DYNAMIC SUPPLY CHAINS ARE AT THE HEART OF YOUR BUSINESS. YOU NEED TO GET THEM RIGHT.
Are your supply chains equipped to compete for a faster, more flexible future? Supply chains are not just part of your business: in many ways they are your business. They are made up of living, active people, and to really get supply chains right you need to capture the dynamism that people can bring to the flow of goods and services, both inside and outside your business. In Dynamic Supply Chains, renowned international expert John Gattorna gives you a practical and effective new model for supply chains that will help you get closer to your customers and suppliers, and set your business on a new path to growth.
‘This book will help companies move quickly from crisis mode to growth mode.’
Roger Crook, CEO, DHL Express Americas, USA
‘A must-read, not only for supply chain managers but for every senior executive from the C-suite down. This book is terrific.’
Yoram (Jerry) Wind, The Lauder Professor of Marketing, The Wharton School, University of Pennsylvania, USA
‘My best ever read on the topic.’
Shekar Natarajan, Director of Supply Chain, Pepsi Bottling Group, USA
‘John Gattorna is one of the global thought leaders in supply chain management.’
Paul W. I. Bradley, Chairman and CEO, Caprica International, Singapore
HOW TO GROW YOUR BUSINESS WITH DYNAMIC SUPPLY CHAINS
Supply chains are at the heart of competitive advantage in business today. If you manage your supply chains successfully, you will be able to deliver your products and services to your customers in a smart, cost-effective way. And the key to successful supply chain management is recognizing that supply chains are so much more than warehouses, transport and technology. In fact it’s people who really drive the dynamic supply chains that are at the heart of your business, and to make the most of them and deliver what your customers want, when they want it, you need John Gattorna’s new dynamic alignment model.
This new edition of Dynamic Supply Chains, formerly called Living Supply Chains:
About the author
John Gattorna has been working in and around corporate logistics networks and supply chains for over two decades. In the late 80s, disenchanted with the lack of predictive power in the logistics theories and practices of the day, he set out to find a new business model that would better inform the design and operation of enterprise supply chains. And he succeeded. It has taken a lot of field work to uncover the secret sauce he was looking for, but the results of this journey are fully documented in this, his latest book.
Those familiar with John’s work freely acknowledge that he is one of the most influential contemporary ‘thought leaders’ working in the supply chain domain. Indeed, many of the best global companies have already begun to adopt his ‘dynamic alignment’ model, with significant positive results: a doubling of margins; big increases in sales revenue through increased customer satisfaction; lower cost-to-serve across the board as a result of identifying and eliminating unnecessary over-servicing. John’s books have been translated into Chinese, Russian, Spanish, Portuguese, and Italian.
Apart from being a prolific writer on the subject, John teaches at several universities around the world, speaks regularly at international conferences, and advises boards and the C-suite of several multi-national companies on how to apply alignment principles to their businesses. He lives in Sydney, Australia, is married, and has two sons and four grandchildren.
Previous books by the author
Living Supply Chains, First Edition, 2006, Financial Times Prentice Hall
Dynamic Supply Chain Alignment, 2009, GowerAbout the Author:
John Gattorna has spent a lifetime working in and around supply chains, in many different capacities – line executive, researcher, consultant/adviser and teacher. He is passionate about the subject matter – some might say obsessive.
In the late 1980s, John became disenchanted with the lack of conceptual depth in the ‘logistics’ field; and as it turned out this did not improve much as logistics thinking morphed into ‘supply chains’ in the 1990s. So he started to search for a new model/framework that would better inform the design and operation of enterprise supply chains seeking to satisfy customers and consumers. And he found it; dynamic alignment.
For the last two decades John has been working with companies around the world to take his new model from the conceptual stage to a finer level of granularity. It has been a complex task because it has involved learning about, and combining, several disciplines – consumer/customer behavior; internal cultural capability of the enterprise; leadership
styles; and of course the operational aspects of corporate logistics networks and supply chains. The unique thing about John’s perspective is that he presents a multi-disciplinary approach to the design and management of supply chains, and this requires an eclectic mindset.
He has written several books along the way as his thinking evolved, but his two most recent titles have been seminal: Living Supply Chains(FT Prentice Hall, Harlow, 2006), and Dynamic Supply Chain Alignment, (Gower Publishing, Farnham, 2009).
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