Corporate Reputation: Brand and Communication

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9780273727590: Corporate Reputation: Brand and Communication
From the Publisher:

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

About the Author:

Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme. Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, Managing Corporate Reputation. www.fillassociates.co.uk

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Fill, Chris; Roper, Stuart
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Fill, Chris; Roper, Stuart
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Descripción Pearson Education Limited, United Kingdom, 2012. Paperback. Estado de conservación: New. 262 x 194 mm. Language: English . Brand New Book. Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Nº de ref. de la librería AAZ9780273727590

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Fill, Chris; Roper, Stuart
Editorial: Pearson Education Limited, United Kingdom (2012)
ISBN 10: 0273727591 ISBN 13: 9780273727590
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Descripción Pearson Education Limited, United Kingdom, 2012. Paperback. Estado de conservación: New. 262 x 194 mm. Language: English . Brand New Book. Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Nº de ref. de la librería AAZ9780273727590

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Descripción Pearson Education, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780273727590

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Descripción Pearson Education Limited. Paperback. Estado de conservación: new. BRAND NEW, Corporate Reputation: Brand and Communication, Chris Fill, Stuart Roper, Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Nº de ref. de la librería B9780273727590

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Editorial: Pearson Education Limited 2012-02-09, Harlow (2012)
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Descripción Pearson Education Limited 2012-02-09, Harlow, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780273727590

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Descripción Pearson Education Limited, 2012. Estado de conservación: New. 2012. Pap/Psc. Paperback. Num Pages: 360 pages, Illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 195 x 16. Weight in Grams: 856. . . . . . . Nº de ref. de la librería V9780273727590

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Descripción Pearson, 2012. Paperback. Estado de conservación: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Nº de ref. de la librería V9780273727590

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Descripción Pearson Education Limited. Estado de conservación: New. 2012. Pap/Psc. Paperback. Num Pages: 360 pages, Illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 195 x 16. Weight in Grams: 856. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780273727590

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