Essentials of Tourism offers a concise and student-friendly introduction to the field of tourism. Written in a lively and engaging style, the book boasts an extensive range of case studies from around the world, and provides you with a coherent and consistent text, blending tourism principles and theory with practice. Each chapter features three case studies which illustrate contemporary practice in the leisure and tourism industry. Examples are drawn from a wide variety of destinations from around the globe, giving this text a truly international approach. The book is the essential companion for undergraduate students studying Tourism and Tourism Management. It is accompanied by a companion website packed with extra resources for both students and lecturers, including multiple choice questions, PowerPoint slides and links to further reading.
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Imagine that you are a member of a team which is responsible for hosting the FIFA World Cup. What sort of economic, environmental, cultural and social factors would you need to consider and how would this affect tourism in the host country?
Essentials of Tourism by Chris Cooper is your first class ticket to understanding this fascinating and diverse subject. From e-tourism to measuring tourism demand, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.
Case studies from around the world including Australia, New Zealand, Sri Lanka, the USA, Fiji, Cambodia, Antarctica, South Africa, India and Bulgaria give you a truly global approach to how tourism theory can be applied around the world. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by changing government policy and sustainability concerns.
Free online resources are available at: www.pearsoned.co.uk/cooperessentials. Here you will find an extensive bank of support materials including extra case studies, video material, multiple choice questions and more.
Chris Cooper is an experienced author and is Pro Vice-Chancellor and Dean of the Business School at Oxford Brookes University, UK.
About the Author:
Professor Chris Cooper is Dean of the Business School at Oxford Brooks University and is also a successful and experienced co-author of Tourism: Principles and Practice (Pearson Education). He has extensive international experience, having been involved in research and consulting projects in every region of the world.
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Descripción Prentice Hall, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería P11027372438X
Descripción Financial Times/ Prentice Hall, 2012. Paperback. Estado de conservación: Brand New. 362 pages. 10.25x7.50x0.75 inches. In Stock. Nº de ref. de la librería zk027372438X