Essentials of Tourism offers a concise and student-friendly introduction to the field of tourism. Written in a lively and engaging style, the book boasts an extensive range of case studies from around the world, and provides you with a coherent and consistent text, blending tourism principles and theory with practice. Each chapter features three case studies which illustrate contemporary practice in the leisure and tourism industry. Examples are drawn from a wide variety of destinations from around the globe, giving this text a truly international approach. The book is the essential companion for undergraduate students studying Tourism and Tourism Management. It is accompanied by a companion website packed with extra resources for both students and lecturers, including multiple choice questions, PowerPoint slides and links to further reading.Biografía del autor:
Professor Chris Cooper is Dean of the Business School at Oxford Brooks University and is also a successful and experienced co-author of Tourism: Principles and Practice (Pearson Education). He has extensive international experience, having been involved in research and consulting projects in every region of the world.
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Descripción Financial Times/ Prentice Hall, 2012. Paperback. Estado de conservación: Brand New. 362 pages. 10.25x7.50x0.75 inches. In Stock. Nº de ref. de la librería zk027372438X
Descripción Prentice Hall, 2012. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 027372438X
Descripción Prentice Hall, 2012. Paperback. Estado de conservación: New. New item. Nº de ref. de la librería QX-226-X8-9828209