The fifth edition of Economics for Business has been completely overhauled to cover the current issues facing today's business world. Up-to-date case studies covering everything from the credit crunch to the examination of specific businesses, such as Hotel Chocolat and the production of iPods, illustrate how economic theory relates to real business issues and practices. This classic and successful text combines Microeconomics, Macroeconomics, International Economics and Business Economics and Strategy in one user-friendly book and is ideal for anyone studying economics with a business perspective.
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John Sloman is Director of the Economics Network, the economics subject centre of the Higher Education Academy. Economics Network is based at the University of Bristol. John is also Visiting Professor at the University of West of England, Bristol Kevin Hinde is Senior Teaching Fellow in the School of Economics, Finance, and Business at the University of Durham. Dean Garratt is Senior Lecturer in Economics at Nottingham Trent University.
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Descripción Financial Times Prentice Hall, 2010. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110273722522