Marketing Research: An Integrated Approach

3,97 valoración promedio
( 30 valoraciones por GoodReads )
 
9780273718703: Marketing Research: An Integrated Approach
From the Publisher:

Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. Marketing Research is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. Online resources include an Instructor's Manual and PowerPoint slides for instructors, along with a free CD incorporating a 'demo' version of SNAP, one of the leading fully-integrated survey software packages for questionnaire design, data collection and analysis.

About the Author:

Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. He is also Senior Examiner for the Chartered Institute of Marketing and The Market Research Society. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. He is also a fellow of both the Chartered Institute of Marketing and The Market Research Society.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Wilson, Alan M.
Editorial: FT Press
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Tapa blanda Cantidad: > 20
Edición internacional
Librería
Sunshine Book Store
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción FT Press. Estado de conservación: New. 0273718703 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería MI9789332535572

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,42
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Wilson, Alan M.
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
PRIORITY BOOKS
(springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Softcover Book, Condition: New. 3rd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 432 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 377287

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,60
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,73
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

3.

Wilson, Alan M.
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Paperback Cantidad: 1
Edición internacional
Librería
Nick Book House
(fresno, CA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 24986

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,70
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,73
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

Wilson, Alan M.
Editorial: FT Press
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Tapa blanda Cantidad: > 20
Edición internacional
Librería
Sunshine Book Store
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción FT Press. Estado de conservación: New. 0273718703 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería MU9780273718703

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,49
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

5.

Wilson, Alan M.
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Tapa blanda Cantidad: 5
Edición internacional
Librería
bookscollection
(Delhi, DELHI, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABESTTND5118

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,23
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,60
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

6.

Wilson, Alan M.
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Tapa blanda Cantidad: 5
Edición internacional
Librería
bookscollection
(Delhi, DELHI, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABEDUPPP3854

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,23
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,60
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

7.

Wilson, Alan M.
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Softcover Cantidad: > 20
Edición internacional
Librería
GREAT BOOKS DEAL
(TALLAHASSEE, FL, Estados Unidos de America)
Valoración
[?]

Descripción Softcover. Estado de conservación: New. 3rd edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería GBBD1524874

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,67
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,46
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

8.

Wilson, Alan M.
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Tapa blanda Cantidad: 15
Edición internacional
Librería
US_Superfast_Bookstore
(New Castle, DE, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería PS_9780273718703

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,87
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,15
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

9.

Wilson, Alan M.
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Softcover Cantidad: 20
Edición internacional
Librería
Book Deal
(Delhi, India)
Valoración
[?]

Descripción Softcover. Estado de conservación: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Territorial restrictions may be printed on the book. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. 100% Customer satisfaction guaranteed!. . Nº de ref. de la librería BD004634

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,96
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

10.

Wilson, Alan M.
ISBN 10: 0273718703 ISBN 13: 9780273718703
Nuevos Cantidad: > 20
Edición internacional
Librería
Bookshub
(Karol Bagh, India)
Valoración
[?]

Descripción Estado de conservación: New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Nº de ref. de la librería ABE-190516-140619

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,13
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda