Essentials of Marketing (4th Edition)

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9780273717362: Essentials of Marketing (4th Edition)

This book is aimed at undergraduates taking an introductory marketing course.Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.The 4th edition has been thoroughly re-written to include the new 7 C's frameworkThe language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

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From the Back Cover:

Looking for a concise, clear, jargon-free book on marketing? Go no further. Jim Blythe¿s Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject.

'Essentials of Marketing is an engaging introductory text for students new to the study of marketing. The third edition brings the latest issues within marketing theory and practice to life in an authoritative but very readable fashion. Jim Blythe has carefully considered the needs of his readers through useful learning aids and an extensive glossary.' Dr. Matthew Higggins, Lecturer in Marketing and Consumption, University of Leicester

Avoiding a UK-centered viewpoint, Essentials of Marketing, 3e offers the following:

·        NEW! Completely new relevant and up-to-date cases studies.

·        NEW! A fully rewritten Chapter 12, covering relationship marketing, Internet marketing, marketing ethics, and the changing conceptual position of marketing in the 21st century.

·        NEW! Extended coverage of global marketing theory.

·        Self-test questions designed to aid student learning.

·        Up-to-date and full referencing for the more academic student.

·        Recommended further reading for each chapter.

'This new edition provides students with an ideal platform from which to discover the fundamental principles of marketing.  The addition of new up-to-date case studies and a revised final chapter which addresses some key 21st century marketing issues provides the reader with real contemporary perspectives.  The book offers an easy to follow and jargon-free source of core theories and concepts together with helpful illustrative examples from around the world.'   Dr. Phil Megicks, Head of Marketing Group, University of Plymouth, Senior Examiner for the Chartered Institute of Marketing Professional Certificate Marketing Fundamentals module.

To access lecturer resources, including an instructor¿s manual and power point slides, visit  www.booksites.net/blythe.

 

 

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1.

Jim Blythe
Editorial: Prentice Hall (2008)
ISBN 10: 0273717367 ISBN 13: 9780273717362
Nuevos Softcover Cantidad: 1
Librería
unifachbuch
(Köln, NRW, Alemania)
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Descripción Prentice Hall, 2008. Softcover. Estado de conservación: Neu. Neu Neuware. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader. 335 pp. Englisch. Nº de ref. de la librería INF1000017396

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Blythe, Jim
Editorial: Prentice Hall (2009)
ISBN 10: 0273717367 ISBN 13: 9780273717362
Nuevos Paperback Cantidad: 2
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Murray Media
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Descripción Prentice Hall, 2009. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110273717367

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Blythe, Jim
Editorial: Old Tappan, New Jersey, U.S.A.: Ft Pr (2008)
ISBN 10: 0273717367 ISBN 13: 9780273717362
Nuevos Soft cover Cantidad: 5
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LINDABOOK
(Taipei, TP, Taiwan)
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Descripción Old Tappan, New Jersey, U.S.A.: Ft Pr, 2008. Soft cover. Estado de conservación: New. Ship out 1-2 business day,Brand new,US edition, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia,ht. Nº de ref. de la librería ABE-7547001308

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