Consumer Behaviour: A European Outlook

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9780273704010: Consumer Behaviour: A European Outlook
Reseña del editor:

This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.

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Schiffman, Leon G.
Editorial: Lebanon, Indiana, U.S.A.: Prentice Hall (2008)
ISBN 10: 027370401X ISBN 13: 9780273704010
Nuevos Soft cover Cantidad: 5
Librería
LINDABOOK
(Taipei, TP, Taiwan)
Valoración
[?]

Descripción Lebanon, Indiana, U.S.A.: Prentice Hall, 2008. Soft cover. Estado de conservación: New. Ship out 1-2 business day,Brand new,US edition, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Nº de ref. de la librería ABE-6651098121

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