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Se centra en general Small Business.
"Sinopsis" puede pertenecer a otra edición de este libro.
"This book is probably the best general small business text available at present." Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK Want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering hot topics such as e-commerce, leadership and venture capital. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this second edition while building on the foundations of the first has been extensively revised and updated.Key features: * Twenty-four chapters covering the most essential and contemporary topics taught on small business and enterprise courses * Contributions from leading international academics, each a subject specialist in the field * Strong theoretical and research pedigree ensures high degree of academic credibility * Encourages critical thinking through challenging discussion questions * Provides students with a guide to further study and weblinks Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and post-graduate level. Sara Carter is Professor of Entrepreneurship in the Department of Management and Organization, University of Stirling, UK. Dylan Jones-Evans is Adjunct Professor of Entrepreneurship at the Turku School of Economics and Business Administration in Finland, and Director of the National Entrepreneurship Observatory at Cardiff University, UK.Biografía del autor:
THE ENTERPRISE ENVIRONMENT1. Introduction2. Defining and measuring the small business3. Self-employment and the small business4. Government and small business5. Innovation and the small business6. Growth and development in the small businessTHE ENTREPRENEUR7. The entrepreneurial process8. The psychology of the entrepreneur9. Gender and entrepreneurship10. Ethnicity and entrepreneurship11. Family and entrepreneurship12. Social entrepreneurship13. Technology entrepreneurship14. Corporate entrepreneurship15. Leadership, entrepreneurship and the management of small firmsTHE SMALL BUSINESS16. Networking and the small business17. Marketing and the small business18. Finance and the small business19. Venture capital and the small business20. Labour management and the small business21. Strategy and the small business22. E-commerce and the small business23. Franchisng and the small business24. Internationalisation and the small businessReferencesIndex
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Descripción Financial Times Management, 2006. Paperback. Condición: New. 2. Nº de ref. del artículo: DADAX027370267X