A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice.
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Corporate Strategy 4th Edition
by Richard Lynch
Corporate Strategy 4th edition provides a balanced and in-depth exploration of rational and creative approaches to strategy development from around the globe.
Its combination of readability, comprehensive coverage and up-to-date case studies clearly demonstrate exactly what strategic theory is and how it translates into practice in the real world.
New to this edition:
Supporting student learning through:
The Companion Website for this book can be found at www................ and also includes the Lecturer’s Resources, which are password protected and include a brand new Test Bank, Case Studies removed from the third edition, updated PowerPoint slides and a full Lecturer’s Manual with supporting notes for the Case Studies and the Student CD Rom.
Accessible, modern, international and comprehensive – Richard Lynch’s Corporate Strategy 4th Edition is ideal for students undertaking any introductory course in Strategy.
Richard Lynch has worked as a Strategic Director and run his own management consultancy company specializing in European and International strategy. He is Emeritus Professor of Strategic Management at Middlesex University in London, UK.
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Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 2786
Descripción Prentice Hall, 2006. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110273701789