International Marketing Strategy

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9780273686880: International Marketing Strategy
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International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today's competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm. The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based. The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.

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1.

Frank Bradley
Editorial: Pearson Education Limited, United Kingdom (2004)
ISBN 10: 0273686887 ISBN 13: 9780273686880
Nuevos Paperback Cantidad: 1
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(London, Reino Unido)
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Descripción Pearson Education Limited, United Kingdom, 2004. Paperback. Estado de conservación: New. 5th Revised edition. 242 x 188 mm. Language: N/A. Brand New Book. International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today s competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm. The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based. The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field. Nº de ref. de la librería AAK9780273686880

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Frank Bradley
Editorial: Financial Times/Prentice Hall (2004)
ISBN 10: 0273686887 ISBN 13: 9780273686880
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Revaluation Books
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Descripción Financial Times/Prentice Hall, 2004. Paperback. Estado de conservación: Brand New. 5th edition. 438 pages. In Stock. Nº de ref. de la librería zk0273686887

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3.

Frank Bradley
Editorial: Pearson Education Limited, United Kingdom (2004)
ISBN 10: 0273686887 ISBN 13: 9780273686880
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción Pearson Education Limited, United Kingdom, 2004. Paperback. Estado de conservación: New. 5th Revised edition. 242 x 188 mm. Language: N/A. Brand New Book. International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today s competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm. The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based. The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field. Nº de ref. de la librería AAK9780273686880

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Frank Bradley
Editorial: Pearson Education Canada (2004)
ISBN 10: 0273686887 ISBN 13: 9780273686880
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Irish Booksellers
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Descripción Pearson Education Canada, 2004. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0273686887

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Bradley, Frank
Editorial: Pearson Education Canada (2004)
ISBN 10: 0273686887 ISBN 13: 9780273686880
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Booked Again
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Descripción Pearson Education Canada, 2004. Paperback. Estado de conservación: New. New item. Nº de ref. de la librería QX-136-78-0886200

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