E-Business and E-Commerce (2nd Edition)

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9780273683780: E-Business and E-Commerce (2nd Edition)

The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.

A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

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From the Back Cover:

"Whether a practising professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business." - Robert Brooks, PhD, MBA. World Chief Examiner in Internet Marketing and eCommerce for the London Chamber of Commerce and Industry Examination Board.

The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.

A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

"The Chaffey text encourages and rewards student participation in the learning process."

- Yaw Busia, University of Middlesex

E-Business and E-Commerce Management explores:

  • the relationship between e-business, e-commerce and e-marketing
  • the new business models of the digital economy through B2B and B2C case studies
  • the strategic approaches to change management used to achieve e-business in the global marketplace
  • the application of electronic communications to elements of the value and supply chain, including procurement, logistics, marketing and CRM
  • the practical challenges of implementing e-business.

This book is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links. 

"The level of referencing and mix of materials used is far better than any of the competing texts I have seen. Activities in the text clearly guide the reader through a range of valuable activities, gathering and analysing key information resources for the e-environment. E-Business and E-Commerce explains a complicated topic in clear language, drawing on key thinking and research" - Steve Wood, Lecturer, School of Business Information - Liverpool John Moores University

Dr. Dave Chaffey lectures in E-business at the Universities of Birmingham, Leeds and Warwick and is the Managing Director of Marketing Insights Limited ¿ an E-business Training and Consulting company.

Financial Times Prentice Hall
www.booksites.net
www.pearsoneduc.com

About the Author:

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

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Dave; Chaffey
Editorial: Financial Times Prent.Int (2003)
ISBN 10: 0273683780 ISBN 13: 9780273683780
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Descripción Financial Times Prent.Int, 2003. Taschenbuch. Estado de conservación: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - E-Business and E-Commerce, 2/e A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. The second edition of this successful book continues to draw on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management to examine the topic of E-business and E-commerce. This text is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links. An accompanying Online Course is also available. Relationship Marketing: Exploring relational strategies in marketing, 2/e 'Relationship Marketing: Exploring Relational Strategies in Marketing, 2e' comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as marketing's new paradigm'. 589 pp. Englisch. Nº de ref. de la librería INF1000036622

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