Business of Sport Management

4,8 valoración promedio
( 5 valoraciones por Goodreads )
 
9780273682684: Business of Sport Management

The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses. Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports.

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From the Back Cover:

'We are desperate for a text in this area.'

Dr Kamel Mellahi, Lecturer in Strategic Management, Loughborough University Business School, Loughborough University, UK

'In the process of a professionalistion of sports businesses in general and sport management in particular, I strongly recommend this book.  It offers a perfect guide to students as well as experienced professionals for the 21st Century.'

Jos Verschueren, Programme Director Sports Management, VLEKHO Business School, Brussels, Belgium

'A comprehensive and useful text that will be recommended reading to all those studying the management of sport at undergraduate and postgraduate levels.'

Dr Peter Williams, School of Leisure, Hospitality and Food Management, University of Salford, UK

'Unlike many other textbooks, Beech & Chadwick's book is not lacking in management theory.  It is useful for academics teaching the subject as well as for practitioners in a sport business.'

Paul De Knop, Full Professor in sport management and sport sociology at the Universities of Brussels, Belgium and Tilburg, The Netherlands.

 

The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in the UK, Europe and Australia it is also of great interest to practitioners working in sport businesses.

Blending both theory and practice The Business of Sport Management looks at the distinctive context of sport organisations. It examines the sport management theories and practice within functional areas such as finance, human resource management and marketing. Finally it considers important contemporary issues such as risk management, the media, sponsorship and merchandising. Set in an international environment the authors have choosen stimulating examples from a wide variety of sports.

Key Features

  • The first business focussed textbook to meet the needs of the sport management student outside the US.

  • Many original case studies and examples of a wide variety of sports encourage students to apply the theory to real world scenarios.

  • Learning outcomes, questions, exercises and ideas for further research help students structure their progress.

About the Editors

John Beech is the head of Leisure, Sport and Tourism Management at Coventry Business School, Coventry University.

Simon Chadwick lectures at Leeds University Business School, the University of Leeds.

 

 

About the Author:

John Beech is the Head of Leisure, Sport and Tourism Management at Coventry Business School where he teaches on the MBA Sport Management and BA Sport Management programmes. His research interests are in the areas of internet sports marketing and sports business history.

Simon Chadwick lectures in Marketing at Leeds University Business School, where he is also a member of the Sport Management Research Group. He has published extensively in the areas of sport marketing and commercial strategy in sport, and has recently worked with the Institute of Football Management and Administration, the Premier League, English professional football clubs, and leading football shirt sponsors.

"Sobre este título" puede pertenecer a otra edición de este libro.

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John Beech, Simon Chadwick
Editorial: Financal Times Management (2004)
ISBN 10: 0273682687 ISBN 13: 9780273682684
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Ergodebooks
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Descripción Financal Times Management, 2004. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0273682687

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Beech, John (Editor)/ Chadwick, Simon (Editor)
Editorial: Financial Times Management (2004)
ISBN 10: 0273682687 ISBN 13: 9780273682684
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Revaluation Books
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Descripción Financial Times Management, 2004. Paperback. Estado de conservación: Brand New. 1st edition. 526 pages. 9.50x7.25x0.75 inches. In Stock. Nº de ref. de la librería zk0273682687

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Beech, John; Chadwick, Simon
Editorial: Financal Times Management
ISBN 10: 0273682687 ISBN 13: 9780273682684
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Cloud 9 Books
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Descripción Financal Times Management. PAPERBACK. Estado de conservación: New. 0273682687 New Condition. Nº de ref. de la librería NEW7.1003952

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Beech, John, Chadwick, Simon
Editorial: Financal Times Management (2004)
ISBN 10: 0273682687 ISBN 13: 9780273682684
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Murray Media
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Descripción Financal Times Management, 2004. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110273682687

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