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What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts? How often have you had to work hard to produce clear reports, papers, analyses, presentations and memos? The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. The Pyramid Principle explains how to: *think creatively, reason lucidly, and express ideas with clarity *define complex problems and establish the objectives of any document *assess your ideas and recognize their relative importance *structure your reasoning into a coherent and transparent argument *analyze your argument to confirm its effectiveness. Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a 'top-down' pyramid structure is the most readily understood.Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Bring your ideas to life!Biografía del autor:
Barbara Minto developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations. She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.
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Descripción Financial Times/ Prentice Hall, 2001. Hardcover. Condición: New. Estado de la sobrecubierta: New. 3rd Edition. Brand new copy, dispatched promptly from the UK. Nº de ref. del artículo: 10,008
Descripción Pearson Education Ltd. Prentic, 2002. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P110273659030
Descripción Pearson Education Ltd. Prentice Hall. Hardcover. Condición: New. 0273659030 New Condition. Nº de ref. del artículo: NEW7.3006962
Descripción Prentice Hall/Financial Times, London, UK, 2009. Hardcover. Condición: New. Estado de la sobrecubierta: New. NEW; Third Edition; Pyramid Principle; Logic in Writing and Thinking; Prentice Hall 2009; Hard cover with dust jacket, 177 pages; this is the latest trade edition of The Pyramid Principle. Nº de ref. del artículo: 016278
Descripción Pearson Education Ltd. Prentice Hall, 2002. Condición: New. book. Nº de ref. del artículo: MB000K7DC6M