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Sinopsis
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers. Features *New - integrated references to e-marketing and e-business throughout the book *New cases, contributed by European consumer behaviour researchers *Marketing Opportunities and Marketing Pitfalls illustrate examples of where consumer behaviour issues and concepts have been successfully and unsuccessfully applied to broader marketing issues and strategies *Multicultural aspect
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Críticas
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations) Vol. 26, Issue 1, "Journal of Consumer Policy."
Reseña del editor
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers. Features *New - integrated references to e-marketing and e-business throughout the book *New cases, contributed by European consumer behaviour researchers *Marketing Opportunities and Marketing Pitfalls illustrate examples of where consumer behaviour issues and concepts have been successfully and unsuccessfully applied to broader marketing issues and strategies *Multicultural aspect
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Consumer Behaviour: A European Perspective
Librería: Hamelyn, Madrid, M, España
Calificación del vendedor: 4 de 5 estrellas
Condición: Como nuevo. : Este libro, ahora en su segunda edición, ofrece una introducción completa y atractiva al comportamiento del consumidor, vinculando la teoría con los problemas reales que enfrentan los profesionales. Con un enfoque multidisciplinario, incluye datos actualizados sobre los consumidores europeos. Ideal para estudiantes de marketing y cursos de negocios, así como para estudiantes de máster en marketing. EAN: 9780273651826 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behaviour: A European Perspective Autor: Michael R. Solomon| Gary Bamossy| Soren Askegaard Editorial: Pitman Publishing Idioma: en Páginas: 630 Formato: tapa blanda. Nº de ref. del artículo: Happ-2022-09-22-ed1249d8
Cantidad disponible: 1 disponibles
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Consumer Behaviour, 2nd Ed.
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Ancien livre de bibliothèque avec équipements. Edition 2002. Editeur différent. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2002. Different publisher. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: G-198-945
Cantidad disponible: 1 disponibles
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Consumer Behaviour: A European Perspective
Publicado por
Financial Times Prent.Int, 2001
ISBN 10: 027365182X
ISBN 13: 9780273651826
Nuevo
Taschenbuch
Original o primera edición
Librería: unifachbuch e.K., Köln, NRW, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Gebraucht - Gut Unbenutzt. Leichte Lagerspuren. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers. Features \*New - integrated references to e-marketing and e-business throughout the book \*New cases, contributed by European consumer behaviour researchers \*Marketing Opportunities and Marketing Pitfalls illustrate examples of where consumer behaviour issues and concepts have been successfully and unsuccessfully applied to broader marketing issues and strategies \*Multicultural aspect 630 pp. Englisch. Nº de ref. del artículo: INF1000063988
Cantidad disponible: 1 disponibles
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Consumer Behaviour, 2nd Ed.
Publicado por
Financial Times/ Prentice Hall 06/12/2001, 2001
ISBN 10: 027365182X
ISBN 13: 9780273651826
Antiguo o usado
Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780273651826
Cantidad disponible: 1 disponibles
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Consumer Behaviour, 2nd Ed.
Publicado por
Financial Times/ Prentice Hall 06/12/2001, 2001
ISBN 10: 027365182X
ISBN 13: 9780273651826
Antiguo o usado
Tapa blanda
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780273651826
Cantidad disponible: 1 disponibles
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Consumer Behaviour: A European Perspective
Publicado por
Prentice Hall/Financial Times, 2002
ISBN 10: 027365182X
ISBN 13: 9780273651826
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273651826. Nº de ref. del artículo: 8665502
Cantidad disponible: 1 disponibles
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Consumer Behaviour: A European Perspective
Publicado por
Financial Times/ Prentice Hall, 2002
ISBN 10: 027365182X
ISBN 13: 9780273651826
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273651826. Nº de ref. del artículo: 8665504
Cantidad disponible: 1 disponibles
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Consumer Behaviour: A European Perspective
Publicado por
Financial Times/ Prentice Hall, 2002
ISBN 10: 027365182X
ISBN 13: 9780273651826
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273651826. Nº de ref. del artículo: 8665501
Cantidad disponible: 1 disponibles
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Consumer Behaviour: A European Perspective
Publicado por
Financial Times/ Prentice Hall, 2002
ISBN 10: 027365182X
ISBN 13: 9780273651826
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273651826. Nº de ref. del artículo: 8665503
Cantidad disponible: 1 disponibles
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Consumer Behaviour: A European Perspective (2nd Edition)
Publicado por
Financial Times/ Prentice Hall, 2002
ISBN 10: 027365182X
ISBN 13: 9780273651826
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273651826. Nº de ref. del artículo: 9288375
Cantidad disponible: 1 disponibles