Imagination Engineering: A Toolkit for Business Creativity - Tapa blanda

Clegg, Brian

 
9780273649298: Imagination Engineering: A Toolkit for Business Creativity
Tapa blanda
ISBN 10: 0273649299 ISBN 13: 9780273649298
Editorial: Financial Times/Prentice Hall, 2000

Sinopsis

A roadmap from here to there when you don't know where there is. Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.

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Acerca del autor

Paul Birch worked with British Airways for 19 years in a range of roles covering Operational Research, IT, Marketing, Finance, Strategy and finally became a Corporate Jester, challenging tradition and convention at every level. He is now a best selling author and runs his own creativity consultancy. Brian Clagg spent 17 years in corporate world, specialising in finding new and innovative ways of using computers and information to benefit business. He is now a successful freelance writer and author and has set up Creativity Unleashed Limited - which specialises in consultancy on business creativity and usability.

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Editorial
Financial Times/Prentice Hall
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0273649299
ISBN 13 
9780273649298
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
216
Contacto del fabricante
no disponible
Persona responsable
no disponible