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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series) - Tapa dura
Sinopsis
Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.
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Acerca del autor
Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
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Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Publicado por
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
Antiguo o usado
Tapa dura
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Creating a Company for Customers : How to Build and Lead a Market Driven Organization
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Pearson Education, Limited, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
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Pearson Education Limited, United Kingdom, Harlow, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Paperback. Condición: Very Good. Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003012519
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
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Financial Times/ Prentice Hall 13/12/2000, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780273642497
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Publicado por
Financial Times/ Prentice Hall 13/12/2000, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780273642497
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Creating a Company for Customers : How to Build and Lead a Market Driven Organization
Publicado por
Pearson Education, Limited, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
Antiguo o usado
Tapa dura
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP96562598
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Creating a Company for Customers: How to Build and Lead a Market-Driven Organization: How to build and lead a market driven organisation (Financial Times Series)
Publicado por
Pearson Education Limited, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Librería: Versandantiquariat Felix Mücke, Grasellenbach - Hammelbach, Alemania
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hardcover. Condición: Sehr gut. 240 Seiten; Artikel stammt aus Nichtraucherhaushalt! AR8063 Sprache: Deutsch Gewicht in Gramm: 1. Nº de ref. del artículo: 1288221
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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
Publicado por
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273642497. Nº de ref. del artículo: 9603503
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Creating a Company for Customers: How to build and lead a market driven organisation Mcdonald, Prof Malcolm; Christopher, Prof Martin; Knox, Dr Simon and Payne, Prof Adrian
Publicado por
Financial Times Management, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Librería: Hubert Colau, LA BAZOCHE GOUET, Francia
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Condición: 2. relie sous jaquette illustrà e TRES BON ETAT EXEMPLAIRE POUVANT AVEC QUELQUES SOULIGNEMENT OU ANNOTATIONS AU CRAYONS DE PAPIERS ANGLAIS. Nº de ref. del artículo: AJ9256
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