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Sinopsis
This new text aims to give the student a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user - friendly. The book is designed to cover all the essential areas of marketing, following the conventional marketing planning model. Real life case studies have been used to enable the student to learn how marketing works in the real world and to give them a chance to see how the theory applies to real situations. The book should be ideal for students on short or one semester introductory marketing courses and it will be particularly useful to the student not specialising in marketing, but wanting an overview of this vital business discipline.
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Reseña del editor
This text aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way by following the conventional marketing planning model. Real life case studies have been used to show how marketing works in the real world.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Imagen de archivo
Essentials of Marketing
Publicado por
Financial Times Management, 1998
ISBN 10: 0273630210
ISBN 13: 9780273630210
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002120352
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Imagen de archivo
Essentials of Marketing
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Essentials of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780273630210
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Imagen de archivo
Essentials of Marketing
Publicado por
Financial Times/ Prentice Hall, 1998
ISBN 10: 0273630210
ISBN 13: 9780273630210
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Nº de ref. del artículo: CHL9970257
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Essentials of Marketing
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780273630210
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Imagen de archivo
Essentials of Marketing
Publicado por
Financial Times/ Prentice Hall, 1998
ISBN 10: 0273630210
ISBN 13: 9780273630210
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273630210. Nº de ref. del artículo: 8953475
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EUR 14,95
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Imagen de archivo
Essentials of Marketing
Publicado por
Financial Times/ Prentice Hall, 1998
ISBN 10: 0273630210
ISBN 13: 9780273630210
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273630210. Nº de ref. del artículo: 9218487
Gastos de envío:
EUR 14,95
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles