The Organizational Complex: Architecture, Media, and Corporate Space

3,4 valoración promedio
( 15 valoraciones por GoodReads )
 
9780262633260: The Organizational Complex: Architecture, Media, and Corporate Space
Críticas:

"The breadth of Martin's research...offers a contemporary rereading of mid-century corporate office building architecture..." Ashley Schafer Harvard Design Magazine "This is an excellent contribution to the field." Edward Robbins The Architectural Review

Reseña del editor:

The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape.In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image--of the corporation as a flexible, integrated system--is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively.Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new "pattern-seeing." Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns--images of organic integration designed to regulate new and unstable human-machine assemblages.

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Reinhold Martin
Editorial: MIT Press Ltd, United States (2005)
ISBN 10: 0262633264 ISBN 13: 9780262633260
Nuevos Paperback Cantidad: 1
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Descripción MIT Press Ltd, United States, 2005. Paperback. Estado de conservación: New. 244 x 170 mm. Language: English . Brand New Book. The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape. In-depth case studies of architect Eero Saarinen s work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image -- of the corporation as a flexible, integrated system -- is seen to correspond with a humanization of corporate life, as corporations decentralize both spatially and administratively. Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new pattern-seeing. Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns -- images of organic integration designed to regulate new and unstable human-machine assemblages. Nº de ref. de la librería AAC9780262633260

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Reinhold Martin
Editorial: MIT Press Ltd, United States (2005)
ISBN 10: 0262633264 ISBN 13: 9780262633260
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Descripción MIT Press Ltd, United States, 2005. Paperback. Estado de conservación: New. 244 x 170 mm. Language: English . Brand New Book. The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape. In-depth case studies of architect Eero Saarinen s work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image -- of the corporation as a flexible, integrated system -- is seen to correspond with a humanization of corporate life, as corporations decentralize both spatially and administratively. Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new pattern-seeing. Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns -- images of organic integration designed to regulate new and unstable human-machine assemblages. Nº de ref. de la librería AAC9780262633260

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Descripción MIT Press, 2005. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780262633260

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Descripción MIT Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0262633264

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Descripción MIT Press Ltd. Paperback. Estado de conservación: new. BRAND NEW, The Organizational Complex: Architecture, Media, and Corporate Space, Reinhold Martin, The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape. In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image -- of the corporation as a flexible, integrated system -- is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively. Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new "pattern-seeing." Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns -- images of organic integration designed to regulate new and unstable human-machine assemblages. Nº de ref. de la librería B9780262633260

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Martin, Reinhold
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