Propaganda Technique In World War I (MIT Press)

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9780262620185: Propaganda Technique In World War I (MIT Press)

A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda.

This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials.In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda--for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)--and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.

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1.

Lasswell, Harold D.
Editorial: Mit Pr (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Descripción Mit Pr, 1971. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería TM-9780262620185

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Harold D. Lasswell
Editorial: MIT Press Ltd, United States (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Descripción MIT Press Ltd, United States, 1971. Paperback. Estado de conservación: New. Revised ed.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda.This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials.In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda--for instance, a distinction is made between value demands (war aims, war guilt, and casting the enemy as evil personified) and expectations (the illusion of victory)--and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of war aims and its relation to the propagandist, for this, more than any other category of content, is the catalyst of transnational political action. Giddens s exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell s study while confirming its value as outstanding groundwork for continuing research. Nº de ref. de la librería BTE9780262620185

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Harold D. Lasswell
Editorial: MIT Press Ltd, United States (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
Nuevos Paperback Cantidad: 10
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The Book Depository US
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Descripción MIT Press Ltd, United States, 1971. Paperback. Estado de conservación: New. Revised ed.. Language: English . Brand New Book. A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda.This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials.In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda--for instance, a distinction is made between value demands (war aims, war guilt, and casting the enemy as evil personified) and expectations (the illusion of victory)--and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of war aims and its relation to the propagandist, for this, more than any other category of content, is the catalyst of transnational political action. Giddens s exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell s study while confirming its value as outstanding groundwork for continuing research. Nº de ref. de la librería BZV9780262620185

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Lasswell, Harold D.
Editorial: The MIT Press (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Descripción The MIT Press, 1971. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110262620189

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Harold D. Lasswell
Editorial: Mit Pr (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Revaluation Books
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Descripción Mit Pr, 1971. Paperback. Estado de conservación: Brand New. first paperback edition edition. 268 pages. 8.00x5.50x0.50 inches. In Stock. Nº de ref. de la librería 0262620189

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Daniel Lerner
Editorial: The MIT Press (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Descripción The MIT Press, 1971. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0262620189

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Harold D. Lasswell
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Descripción 1971. Paperback. Estado de conservación: New. New edition. Paperback. This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various ps.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 268 pages. 0.249. Nº de ref. de la librería 9780262620185

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