The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

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9780262028363: The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas
From the Publisher:

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the innovation priorities of companies that live in the real world of limits. They want fast, frugal, and high impact innovations. They don't just seek superior innovation, they want superior innovators. In The Innovator's Hypothesis, innovation expert Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. Creativity within constraints -- clear deadlines and clear deliverables -- is what serious innovation cultures do. Schrage introduces the 5X5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. The book describes multiple portfolios of 5X5 experiments drawn from Schrage's advisory work and innovation workshops worldwide. These include financial service approaches for improving customer service and addressing security challenges; a pharmaceutical company's hypotheses for boosting regulatory compliance; and a diaper divisions' efforts to give babies and parents alike better "diapering experiences" with glow-in-the-dark adhesives, diagnostic capability, and bundled wipes. Schrage's 5X5 is enterprise innovation gone viral: Successful 5X5s make people more effective innovators, and more effective innovators mean more effective innovations.

About the Author:

Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?

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Descripción MIT Press Ltd, United States, 2014. Hardback. Estado de conservación: New. 231 x 150 mm. Language: English . Brand New Book. What is the best way for a company to innovate? Advice recommending innovation vacations and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations. Nº de ref. de la librería AAZ9780262028363

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Descripción MIT Press Ltd, United States, 2014. Hardback. Estado de conservación: New. 231 x 150 mm. Language: English . Brand New Book. What is the best way for a company to innovate? Advice recommending innovation vacations and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations. Nº de ref. de la librería AAZ9780262028363

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Descripción MIT Press Ltd. Hardback. Estado de conservación: new. BRAND NEW, The Innovator's Hypothesis: How Cheap Experiments are Worth More Than Good Ideas, Michael D. Schrage, What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations. Nº de ref. de la librería B9780262028363

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Descripción The MIT Press, 2014. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: In a world where intuition too often rules, it is important to realize the value oftesting and exploring the world around us. In The Innovator's Hypothesis , MichaelSchrage provides a practical guide for a simple and promising way to force ourselves to do betterfor ourselves, our customers, and society as a whole. Nº de ref. de la librería ABE_book_new_0262028360

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Descripción Hardcover. Estado de conservación: New. 236mm x 154mm x. Hardcover. What is the best way for a company to innovate? Advice recommending innovation vacations and the luxury of failure may be wonderful for organizations with time to spend and money to waste.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.488. Nº de ref. de la librería 9780262028363

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Descripción Hardback. Estado de conservación: New. Not Signed; What is the best way for a company to innovate? Advice recommending innovation vacations and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of l. book. Nº de ref. de la librería ria9780262028363_rkm

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