Pastoral Capitalism: A History of Suburban Corporate Landscapes (Urban and Industrial Environments)

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9780262015431: Pastoral Capitalism: A History of Suburban Corporate Landscapes (Urban and Industrial Environments)
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"Mozingo is no apologist for suburban corporate expansion, and in sketching out its history, builds to a conclusion not much different from many other critics of urban planning -- that sprawling development has reinforced an unsustainable dependency on cars...Mozingo has provided a backstory to the business park that weaves together corporate history, academic-commercial collaboration, and design innovation to fill in an unfairly overlooked chapter in the modern geography of life and work." -- Anthony Paletta, Bookforum

Reseña del editor:

By the end of the twentieth century, America's suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low-density, auto-dependent peripheries, and the pastoral--in the form of leafy residential suburbs--triumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb's aesthetics and moral code. Like the lawn-proud suburban homeowner, corporations understood a pastoral landscape's capacity to communicate identity, status, and right-mindedness. Mozingo distinguishes among three forms of corporate landscapes--the corporate campus, the corporate estate, and the office park--and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form.

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1.

Mozingo, Louise A.
Editorial: MIT Press
ISBN 10: 0262015439 ISBN 13: 9780262015431
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Descripción MIT Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0262015439

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Louise A. Mozingo
Editorial: MIT Press (2011)
ISBN 10: 0262015439 ISBN 13: 9780262015431
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Descripción MIT Press, 2011. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería WM-9780262015431

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Mozingo, Louise A.
Editorial: The MIT Press (2011)
ISBN 10: 0262015439 ISBN 13: 9780262015431
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Descripción The MIT Press, 2011. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0262015439

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Mozingo, Louise A.
Editorial: The MIT Press, Cambridge/London (2011)
ISBN 10: 0262015439 ISBN 13: 9780262015431
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Ad Infinitum Books
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Descripción The MIT Press, Cambridge/London, 2011. Hardcover. Estado de conservación: New. 320 pages. Hardcover with dustjacket. New book. ARCHITECTURE. By the end of the twentieth century, America's suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low-density, auto-dependent peripheries, and the pastoral - in the form of leafy residential suburbs - triumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb's aesthetics and moral code. Like the lawn-proud suburban homeowner, corporations understood a pastoral landscape's capacity to communicate identity, status, and right-mindedness. Mozingo distinguishes among three forms of corporate landscapes - the corporate campus, the corporate estate, and the office park - and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form. Louise A. Mozingo is Professor in the Department of Landscape Architecture and Environmental Planning at the University of California, Berkeley. She was a practicing landscape architect for nearly a decade. "Louise Mozingo offers us the first serious look at the largest and most ambitious works of twentieth-century landscape architecture in the United States. If suburban bedroom communities represented 'white flight' from the city, suburban corporate campuses, estates, and office parks, visually appealing as they were, constituted a parallel middle-class flight from urban social diversity and the realities of industrial work. Pastoral Capitalism is the best of recent studies of the corporate landscape and an incisive history of the making of the contemporary American cultural landscape." ÑDell Upton, Professor of Architectural History, UCLA "The corporate campuses, estates, and office parks that are the focus of this study have become a significant component of the American landscape since World War II. These white-collar business developments have been central in reshaping metropolitan settlement patterns and, with them, the nature of daily life for millions of people. Pastoral Capitalism is likely to be the major work on this subjectÑessential reading for historians of architecture, landscape, and urbanism and also important for many architects, landscape architects, and planners." ÑRichard W. Longstreth, Director of Historic Preservation and Professor of American Studies, George Washington University "This book represents the first full-scale scholarly study of a widespread phenomenon in the American built environmentÑthe suburban office park or corporate campus. This will be a significant addition to the growing field of suburban history. The book will be of interest to design professionals, historians of American culture and the built environment, and historians of suburbia." ÑAmy Lyford, Professor of Art History and the Visual Arts, Occidental College, author of Surrealist Masculinities: G Urban and Indu. book. Nº de ref. de la librería 74125X1

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5.

Louise A. Mozingo
Editorial: MIT Press Ltd, United States (2011)
ISBN 10: 0262015439 ISBN 13: 9780262015431
Nuevos Tapa dura Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción MIT Press Ltd, United States, 2011. Hardback. Estado de conservación: New. 234 x 213 mm. Language: English . Brand New Book. By the end of the twentieth century, America s suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low-density, auto-dependent peripheries, and the pastoral--in the form of leafy residential suburbs--triumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb s aesthetics and moral code. Like the lawn-proud suburban homeowner, corporations understood a pastoral landscape s capacity to communicate identity, status, and right-mindedness. Mozingo distinguishes among three forms of corporate landscapes--the corporate campus, the corporate estate, and the office park--and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form. Nº de ref. de la librería AAH9780262015431

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Louise A. Mozingo
Editorial: MIT Press Ltd, United States (2011)
ISBN 10: 0262015439 ISBN 13: 9780262015431
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción MIT Press Ltd, United States, 2011. Hardback. Estado de conservación: New. 234 x 213 mm. Language: English . Brand New Book. By the end of the twentieth century, America s suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low-density, auto-dependent peripheries, and the pastoral--in the form of leafy residential suburbs--triumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb s aesthetics and moral code. Like the lawn-proud suburban homeowner, corporations understood a pastoral landscape s capacity to communicate identity, status, and right-mindedness. Mozingo distinguishes among three forms of corporate landscapes--the corporate campus, the corporate estate, and the office park--and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form. Nº de ref. de la librería AAH9780262015431

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Louise A. Mozingo
Editorial: The MIT Press (2011)
ISBN 10: 0262015439 ISBN 13: 9780262015431
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Descripción The MIT Press, 2011. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0262015439

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MOZINGO
ISBN 10: 0262015439 ISBN 13: 9780262015431
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Descripción 2011. Hardback. Estado de conservación: NEW. 9780262015431 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE01142718

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Louise A. Mozingo
ISBN 10: 0262015439 ISBN 13: 9780262015431
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Descripción 2011. Hardcover. Estado de conservación: New. 203mm x 229mm x 17mm. Hardcover. By the end of the twentieth century, America's suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by v.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 336 pages. 1.135. Nº de ref. de la librería 9780262015431

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Mozingo, Louise A.
Editorial: Mit Pr (2011)
ISBN 10: 0262015439 ISBN 13: 9780262015431
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Revaluation Books
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Descripción Mit Pr, 2011. Hardcover. Estado de conservación: Brand New. first edition edition. 336 pages. 9.50x8.50x1.00 inches. In Stock. Nº de ref. de la librería __0262015439

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