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Sinopsis
Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
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Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
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Consumer Behavior And Marketing Strategy (European)
Publicado por
Irwin Times Mirror, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001340234
Cantidad disponible: 1 disponibles
Imagen de archivo
Consumer Behavior And Marketing Strategy (European)
Publicado por
Irwin Times Mirror, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR003430634
Cantidad disponible: 1 disponibles
Imagen de archivo
Consumer Behaviour and Marketing Strategy
Publicado por
Irwin Times Mirror, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. European ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP62365550
Cantidad disponible: 1 disponibles
Imagen del vendedor
Consumer Behavior And Marketing Strategy (European)
Publicado por
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs7848649982
Cantidad disponible: 1 disponibles
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Consumer Behaviour and Marketing Strategy
Publicado por
McGraw-Hill, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:025622529X. Nº de ref. del artículo: 7062544
Cantidad disponible: 1 disponibles
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Consumer Behaviour and Marketing Strategy
Publicado por
McGraw-Hill, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:025622529X. Nº de ref. del artículo: 7062541
Cantidad disponible: 1 disponibles
Imagen de archivo
Consumer Behavior and Marketing Strategy
Publicado por
McGraw-Hill, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:025622529X. Nº de ref. del artículo: 8657955
Cantidad disponible: 1 disponibles
Imagen de archivo
Consumer Behavior and Marketing Strategy
Publicado por
McGraw-Hill, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:025622529X. Nº de ref. del artículo: 8657954
Cantidad disponible: 1 disponibles
Imagen de archivo
Consumer Behaviour and Marketing Strategy
Publicado por
McGraw-Hill, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:025622529X. Nº de ref. del artículo: 7062545
Cantidad disponible: 1 disponibles
Imagen de archivo
Consumer Behaviour and Marketing Strategy
Publicado por
McGraw-Hill, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:025622529X. Nº de ref. del artículo: 7062543
Cantidad disponible: 1 disponibles