Strategic Logistics Management (The McGraw-Hill/Irwin Series in Marketing)

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9780256136876: Strategic Logistics Management (The McGraw-Hill/Irwin Series in Marketing)
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Book by Stock James Lambert Douglas

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Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780071181228: Strategic Logistics Management

Edición Destacada

ISBN 10:  0071181229 ISBN 13:  9780071181228
Editorial: McGraw-Hill Higher Education, 2001
Tapa dura

9780256033731: Strategic Logistics Management

Irwin ..., 1987
Tapa blanda

9780256088380: Strategic Logistics Management (Irwin Series in Marketing)

Irwin ..., 1992
Tapa dura

9780071144926: Strategic Logistics Management (The Irwin series in marketing)

McGraw..., 1993
Tapa blanda

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Stock, James, Lambert, Douglas
Publicado por McGraw-Hill/Irwin (2000)
ISBN 10: 0256136874 ISBN 13: 9780256136876
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Murray Media
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Descripción McGraw-Hill/Irwin, 2000. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P110256136874

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2.

James Stock; Douglas Lambert
Publicado por McGraw-Hill/Irwin (2000)
ISBN 10: 0256136874 ISBN 13: 9780256136876
Nuevo Tapa dura Cantidad disponible: 1
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Irish Booksellers
(Portland, ME, Estados Unidos de America)
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Descripción McGraw-Hill/Irwin, 2000. Condición: New. book. Nº de ref. del artículo: M0256136874

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