Enchantment: The Art of Changing Hearts, Minds and Actions

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9780241953655: Enchantment: The Art of Changing Hearts, Minds and Actions

Enchantment n: 1) To charm, delight, enraptureHow do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

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About the Author:

Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.

From Kirkus Reviews:


Apple's former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur's entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing.

The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world.

Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.

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Kawasaki, Guy (Author)
Editorial: Portfolio Penguin (2012)
ISBN 10: 0241953650 ISBN 13: 9780241953655
Nuevos Paperback Cantidad: 1
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Revaluation Books
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Descripción Portfolio Penguin, 2012. Paperback. Estado de conservación: Brand New. 240 pages. In Stock. Nº de ref. de la librería zk0241953650

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Kawasaki, Guy
Editorial: ADULT PBS (2012)
ISBN 10: 0241953650 ISBN 13: 9780241953655
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Descripción ADULT PBS, 2012. Paperback. Estado de conservación: NEUF. - Nombre de page(s) : 211 - Poids : 229g - Genre : Sociologie. Nº de ref. de la librería N9780241953655

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