Traction: How Any Startup Can Achieve Rapid Customer Growth

4,18 valoración promedio
( 2.228 valoraciones por GoodReads )
 
9780241242537: Traction: How Any Startup Can Achieve Rapid Customer Growth
Review:

This is a must-have, essential book if you want to be good at growth ( Aaron Ginn, Growth at StumbleUpon)

Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup

( Adam Kearney, Founder & CEO, Saunter)

Traction is a critical guide for entrepreneurs looking to grow and scale their businesses ( Patrick Vlaskovits, bestselling author of The Lean Entrepreneur)

Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments ( Kevin Dewalt, Angel Investor)

From the Publisher:

In Traction, successful entrepreneurs Gabriel Weinberg and Justin Mares offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference to your business.

Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users.

Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.

Gabriel Weinberg is the founder and CEO of DuckDuckGo, an alternative search engine that doesn't track searches and emphasizes their users' privacy. It received over 1 billion searches in 2013 and is growing rapidly.

Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Weinberg, Gabriel; Mares, Justin
Editorial: Penguin UK
ISBN 10: 0241242533 ISBN 13: 9780241242537
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Descripción Penguin UK. PAPERBACK. Estado de conservación: New. 0241242533 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Nº de ref. de la librería TXDA-INSTK-1440

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Weinberg, Gabriel; Mares, Justin
Editorial: Penguin Books Ltd, United Kingdom (2015)
ISBN 10: 0241242533 ISBN 13: 9780241242537
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Descripción Penguin Books Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 234 x 153 mm. Language: English . Brand New Book. In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth Anyone trying to break through to new customers can use this smart, ambitious book Eric Ries, author of The Lean Startup Most startups don t fail because they can t build a product. Most startups fail because they can t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn t the originality of your offering, the brilliance of your team, or how much money you raise. It s how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice Seth Godin, author of Linchpin. Nº de ref. de la librería APG9780241242537

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Weinberg, Gabriel; Mares, Justin
Editorial: Penguin Books Ltd, United Kingdom (2015)
ISBN 10: 0241242533 ISBN 13: 9780241242537
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Descripción Penguin Books Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 234 x 153 mm. Language: English . Brand New Book. In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth Anyone trying to break through to new customers can use this smart, ambitious book Eric Ries, author of The Lean Startup Most startups don t fail because they can t build a product. Most startups fail because they can t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn t the originality of your offering, the brilliance of your team, or how much money you raise. It s how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice Seth Godin, author of Linchpin. Nº de ref. de la librería APG9780241242537

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Weinberg, Gabriel; Mares, Justin
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97802412425370000000

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Weinberg, Gabriel; Mares, Justin
ISBN 10: 0241242533 ISBN 13: 9780241242537
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Descripción Estado de conservación: New. Nº de ref. de la librería 23943332-n

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Weinberg, Gabriel; Mares, Justin
ISBN 10: 0241242533 ISBN 13: 9780241242537
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Descripción 2015. Paperback. Estado de conservación: New. 154mm x 233mm x. Paperback. In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can u.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 240 pages. 0.300. Nº de ref. de la librería 9780241242537

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Weinberg, Gabriel; Mares, Justin
Editorial: Portfolio Penguin 2015-10-29|NU-GRD-05288173 (2015)
ISBN 10: 0241242533 ISBN 13: 9780241242537
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Descripción Portfolio Penguin 2015-10-29|NU-GRD-05288173, 2015. Paperback. Estado de conservación: New. 9780241242537. Nº de ref. de la librería NU-GRD-05288173

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Weinberg, Gabriel; Mares, Justin
Editorial: Penguin Books Ltd
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Descripción Penguin Books Ltd. Paperback. Estado de conservación: new. BRAND NEW, Traction: How Any Startup Can Achieve Explosive Customer Growth, Gabriel Weinberg, Justin Mares, In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice' Seth Godin, author of Linchpin. Nº de ref. de la librería B9780241242537

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Weinberg, Gabriel; Mares, Justin
Editorial: Portfolio Penguin (2015)
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Descripción Portfolio Penguin, 2015. Estado de conservación: New. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business. Num Pages: 240 pages. BIC Classification: KJH; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 20. Weight in Grams: 320. . 2015. Paperback. . . . . . Nº de ref. de la librería V9780241242537

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Weinberg, Gabriel; Mares, Justin
Editorial: Portfolio Penguin
ISBN 10: 0241242533 ISBN 13: 9780241242537
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Descripción Portfolio Penguin. Estado de conservación: New. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business. Num Pages: 240 pages. BIC Classification: KJH; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 20. Weight in Grams: 320. . 2015. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780241242537

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