In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers.
These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.
Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.
'Read, apply and watch your bank deposits grow every month' Chris Guillebeau, bestselling author of The $100 Startup
'If you have a business, or are thinking about starting one, this book will be the best investment you've ever made' Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big
John Warrillow, the author of Built to Sell, is the founder of The Value Builder SystemT where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.Reseña del editor:
Have you looked at your credit card statement lately? Noticed the string of monthly fees you now have, from Amazon, Netflix, Spotify? That's because these companies are the pioneers - they know that we no longer buy assets, we buy access.
Subscriptions are more convenient for the customer - and the seller. They produce repeat customers paying up front and ultimately paying more over time. In The Automatic Customer, John Warrillow explains the importance and persistence of the new subscription economy and offers nine business models that will transform any traditional business into a recurring revenue engine.
From the content pay wall model pioneered by The Wall Street Journal and the Financial Times, to the private club approach and the all-you-can-eat libraries of Netflix and Spotify, The Automatic Customer provides a comprehensive toolkit necessary for any business - small, medium, or large - wanting to grow, thrive, and create automatic customers - and automatic revenue.
John Warrillow is the founder of SellabilityScore.com, a subscription-based company and the world's leading cloud-based assessment tool for growing companies. In 1997, he founded Warrillow & Co., a subscription-based research business dedicated to understanding the motivations and idiosyncrasies of the business owner.
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