An All-Consuming Century: Why Commercialism Won in Modern America

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9780231113137: An All-Consuming Century: Why Commercialism Won in Modern America

The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism.

By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer's democracy after World War II. From the introduction of Henry Ford's Model T ("so low in price that no man making a good salary will be unable to own one") and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism―with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and '90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans.

Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century.

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Book Description:

An All-Consuming Century is a rich history of how market goods came to dominate American life over the hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism.

From the Back Cover:

A FASCINATING HISTORY OF AMERICAN CONSUMERISM'S RISE AND TRIUMPH

-- AND THE FAILURE OF ITS CHALLENGERS

This is the story of how cars, clothes, and so many other goods came to define American life in the twentieth century, of why -- despite much effort -- Americans have failed to find alternatives to ever-expanding markets, and of what all this might mean for the new century.

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1.

Gary Cross
Editorial: Columbia University Press, United States (2002)
ISBN 10: 0231113137 ISBN 13: 9780231113137
Nuevos Paperback Cantidad: 1
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(London, Reino Unido)
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Descripción Columbia University Press, United States, 2002. Paperback. Estado de conservación: New. Revised ed.. Language: English . Brand New Book. The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the 60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn t even an ism left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer s democracy after World War II. From the introduction of Henry Ford s Model T ( so low in price that no man making a good salary will be unable to own one ) and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism-with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and 90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans. Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century. Nº de ref. de la librería AAU9780231113137

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2.

Gary Cross
Editorial: Columbia University Press, United States (2002)
ISBN 10: 0231113137 ISBN 13: 9780231113137
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
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Descripción Columbia University Press, United States, 2002. Paperback. Estado de conservación: New. Revised ed.. Language: English . Brand New Book. The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the 60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn t even an ism left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer s democracy after World War II. From the introduction of Henry Ford s Model T ( so low in price that no man making a good salary will be unable to own one ) and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism-with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and 90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans. Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century. Nº de ref. de la librería AAU9780231113137

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Cross, Gary
Editorial: Columbia University Press (2002)
ISBN 10: 0231113137 ISBN 13: 9780231113137
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Descripción Columbia University Press, 2002. Estado de conservación: New. 2002. Paperback. An All-Consuming Century is a rich history of how market goods came to dominate American life over the hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. Num Pages: 256 pages, 20 halftones. BIC Classification: 1KBB; 3JJ; GTB; HBJK; HBLW; JFFT. Category: (P) Professional & Vocational. Dimension: 226 x 156 x 20. Weight in Grams: 556. Why Commercialism Won in Modern America. 256 pages, 20 halftones. An All-Consuming Century is a rich history of how market goods came to dominate American life over the hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. Cateogry: (P) Professional & Vocational. BIC Classification: 1KBB; 3JJ; GTB; HBJK; HBLW; JFFT. Dimension: 226 x 156 x 20. Weight: 556. . . . . . . Nº de ref. de la librería V9780231113137

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Cross, Gary
Editorial: Columbia University Press
ISBN 10: 0231113137 ISBN 13: 9780231113137
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Descripción Columbia University Press. Estado de conservación: New. 2002. Paperback. An All-Consuming Century is a rich history of how market goods came to dominate American life over the hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. Num Pages: 256 pages, 20 halftones. BIC Classification: 1KBB; 3JJ; GTB; HBJK; HBLW; JFFT. Category: (P) Professional & Vocational. Dimension: 226 x 156 x 20. Weight in Grams: 556. Why Commercialism Won in Modern America. 256 pages, 20 halftones. An All-Consuming Century is a rich history of how market goods came to dominate American life over the hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. Cateogry: (P) Professional & Vocational. BIC Classification: 1KBB; 3JJ; GTB; HBJK; HBLW; JFFT. Dimension: 226 x 156 x 20. Weight: 556. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780231113137

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Gary Cross
Editorial: Columbia University Press 2002-05-24, New York |Chichester (2002)
ISBN 10: 0231113137 ISBN 13: 9780231113137
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Descripción Columbia University Press 2002-05-24, New York |Chichester, 2002. paperback. Estado de conservación: New. Nº de ref. de la librería 9780231113137

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Descripción Columbia University Press, 2002. Estado de conservación: New. Nº de ref. de la librería EH9780231113137

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Descripción Columbia University Press, 2002. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780231113137

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Descripción Columbia University Press, 2002. Estado de conservación: New. book. Nº de ref. de la librería ria9780231113137_rkm

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Descripción 2002. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780231113137

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