The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner. Corporate Entrepreneurship is about the ability of a large organization to make the most of commercial opportunities, to innovate, to do things differently. It is about developing an organizational and strategic capability to not just manage change, but to embrace and action it. Paul Burns' innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. He then demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company. Corporate Entrepreneurship pulls together many themes (from leadership, culture, creativity, innovation, strategy, and marketing) in a coherent and accessible form.
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PAUL BURNS is Professor of Entrepreneurship and Dean of the University of Luton Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.Review:
"Paul Burns' Corporate Entrepreneurship combines an outstanding command of theory and a deep appreciation of managerial practice. The book covers the major challenges managers face in building and maintaining entrepreneurial organizations that are capable of change and innovation. Well written and well grounded in today's market realities, the book presents a lively discussion of effective ways to transform stagnant organizations into entrepreneurial entities that welcome and thrive on change. I am especially impressed with the diversity of the industries and companies covered in the book, the managerial skills analyzed and the wealth of practical guidance Burns offers today's managers. I compliment Burns on a wonderful and most helpful book."--Shaker A Zahra, Paul T Babson Distinguished Professor of Entrepreneurship Babson College
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