Business Research: A Practical Guide for Undergraduate and Postgraduate Students - Tapa blanda

Endorsements for previous edition:

"This is a good introductory book to Business Research Methods. It manages to make very accessible a subject that is, at the same time, important for business students and difficult for them to grasp. The book is user-friendly, and the troubleshooting session at the end a must for students in difficulties with their research projects." - Gilberto Montibeller, Department of Management, London School of Economics, UK

"With an excellent new chapter on Troubleshooting, this text remains the best-value and most easily accessible textbook for students taking a Management or Accounting degree. Thoroughly recommended." - Richard Hull, Senior Lecturer in Management, Newcastle University Business School, UK

"The new edition of Collis and Hussey builds on the strengths of previous editions, providing a clear and accessible foundation for undergraduate and postgraduate management students in undertaking research. The authors combine a sound approach to research method with a sympathetic understanding of the practical problems that students new to individual research regularly face. The book is helpful not only for students working alone (particularly the chapters on collecting and analysing data, expanded for this edition) but also for formal research methods courses." - Christopher Napier, Professor of Accounting, School of Management, Royal Holloway, University of London, UK

"Collis and Hussey take the beginning researcher by the hand and lead them sympathetically and lucidly through the academic maze." - Peter Walton, Professor of Accounting, Accounting and Finance Research Unit, The Open University, UK

"Finding a rigorous overview of the variety of research approaches can be difficult, but a broad grounding is essential if students are to make sensible choices about the relevant approach needed to answer their particular research questions. Collis and Hussey not only provide this starting point but also give signposts to the more detailed literature that will allow students to focus successfully." - Jane Broadbent, Deputy Vice-Chancellor and Professor of Accounting, Roehampton University, UK

"Business Research by Collis and Hussey offers a coherent, extremely well thought out and stimulating book on research in business. Activities and progress tests allow the text to be used in class, and also, can be used to refine one's 'knowledge' individually. I especially enjoyed the section on 'Making Academic Decisions', as having recently joined a university at post-graduate level I think the majority of my recent troubles and woes would have been made less dramatic. I have already recommended the book to many of my colleagues teaching both undergraduate and postgraduate students. An excellent book, which can be used as a checklist for experienced researchers, or (should be) treated as a 'sacred text' by students new to research." - Simon Parker, Postgraduate Assistant Researcher, Lincoln Business School, UK

"Comprehensive, clarifying, convincing...From front to back this book offers everything that the research student requires. Practical help is accompanied by a clear analysis of theoretical concepts. If you have struggled with research in the past this book will be a good companion for your research projects in the future." - Elizabeth Mantzari, PhD student, University of Essex, UK

This new edition is nicely laid out and an easy text for both students and researchers to follow. The detailed chapters on both qualitative data analysis and basic statistical analysis mean this text has strengths over other research methods texts on the market which often focus on one or the other, making this text good value for money. – Kristel Miller, Queen’s University Management School, Belfast, UK

One of the best Research Methods texts available. It is well structured and takes students through the “maze” of research methods, making what is often a new and challenging subject highly accessible. This fourth edition will be a valuable resource to all research students at whatever level. Its strong student focus makes it stand out, and the end of chapter activities and online resources provide a wealth of support for students embarking on research. A pleasure to review and read. – Jan Rae, London South Bank University, UK

I am impressed by both the range of subjects the book covers and the simple clarity of the explanations it provides. It is never easy introducing students to more abstract ideas of how science relates to the practical world of business, and this book will be an excellent aid in helping students move from descriptive to analytical writing. – John McCormack, University of Bristol, UK

Collis and Hussey lead us through the research maze in an uncomplicated manner. The textbook is easy to follow and provides a clear and logical exposition of complex theoretical and practical research related concepts; it also stimulates interest in business research by encouraging further reading ... Particularly useful to students are the guidelines on preparing a research proposal and the advice provided on troubleshooting. – Lynette Louw, Rhodes University, South Africa