Business Research: A Practical Guide for Undergraduate and Postgraduate Students

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9780230301832: Business Research: A Practical Guide for Undergraduate and Postgraduate Students

An essential guide for students embarking on serious research projects. Extremely practical and comprehensive, Business Research provides students with the tools they need to succeed

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Endorsements for previous edition:

"This is a good introductory book to Business Research Methods. It manages to make very accessible a subject that is, at the same time, important for business students and difficult for them to grasp. The book is user-friendly, and the troubleshooting session at the end a must for students in difficulties with their research projects." - Gilberto Montibeller, Department of Management, London School of Economics, UK

"With an excellent new chapter on Troubleshooting, this text remains the best-value and most easily accessible textbook for students taking a Management or Accounting degree. Thoroughly recommended." - Richard Hull, Senior Lecturer in Management, Newcastle University Business School, UK

"The new edition of Collis and Hussey builds on the strengths of previous editions, providing a clear and accessible foundation for undergraduate and postgraduate management students in undertaking research. The authors combine a sound approach to research method with a sympathetic understanding of the practical problems that students new to individual research regularly face. The book is helpful not only for students working alone (particularly the chapters on collecting and analysing data, expanded for this edition) but also for formal research methods courses." - Christopher Napier, Professor of Accounting, School of Management, Royal Holloway, University of London, UK

"Collis and Hussey take the beginning researcher by the hand and lead them sympathetically and lucidly through the academic maze." - Peter Walton, Professor of Accounting, Accounting and Finance Research Unit, The Open University, UK

"Finding a rigorous overview of the variety of research approaches can be difficult, but a broad grounding is essential if students are to make sensible choices about the relevant approach needed to answer their particular research questions. Collis and Hussey not only provide this starting point but also give signposts to the more detailed literature that will allow students to focus successfully." - Jane Broadbent, Deputy Vice-Chancellor and Professor of Accounting, Roehampton University, UK

" Business Research by Collis and Hussey offers a coherent, extremely well thought out and stimulating book on research in business. Activities and progress tests allow the text to be used in class, and also, can be used to refine one's 'knowledge' individually. I especially enjoyed the section on 'Making Academic Decisions', as having recently joined a university at post-graduate level I think the majority of my recent troubles and woes would have been made less dramatic. I have already recommended the book to many of my colleagues teaching both undergraduate and postgraduate students. An excellent book, which can be used as a checklist for experienced researchers, or (should be) treated as a 'sacred text' by students new to research." - Simon Parker, Postgraduate Assistant Researcher, Lincoln Business School, UK

"Comprehensive, clarifying, convincing...From front to back this book offers everything that the research student requires. Practical help is accompanied by a clear analysis of theoretical concepts. If you have struggled with research in the past this book will be a good companion for your research projects in the future." - Elizabeth Mantzari, PhD student, University of Essex, UK

Reseña del editor:

A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals.

Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions.
A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.

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Descripción Palgrave MacMillan, United Kingdom, 2014. Paperback. Estado de conservación: New. 4th Revised edition. 232 x 176 mm. Language: English . Brand New Book. A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour. Nº de ref. de la librería SPR9780230301832

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Descripción Palgrave MacMillan, United Kingdom, 2014. Paperback. Estado de conservación: New. 4th Revised edition. 232 x 176 mm. Language: English . Brand New Book. A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour. Nº de ref. de la librería SPR9780230301832

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