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"'Meta-luxury: Brands and the Culture of Excellence' is a must-read for all luxury industry professionals. So inspiring and a much needed conversation. Great guidance for luxury brands and an opportunity to reassess and renew. A must-read for the Luxury Industry! Meta-luxury = 'beyond luxury'. Beyond luxury indeed!"
Angela Tunner, Founding Editor in Chief
EAT LOVE SAVOR magazine
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury. Conversations include: Salvatore Accardo Hans Peter Danuser von Platen Paolo Fazioli Simon Jacomet Francis Kurkdjian Kazumi Murose Horacio Pagani Renzo Piano Dr Michael Scott Francesco Trapani. Meta-luxury sets out to define the true meaning of luxury, exploring its origins and achievements, and establishing what the future of luxury holds for companies, creators and brands 228 pp. Englisch. Nº de ref. del artículo: 9780230293571
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Descripción Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury. Conversations include: Salvatore Accardo Hans Peter Danuser von Platen Paolo Fazioli Simon Jacomet Francis Kurkdjian Kazumi Murose Horacio Pagani Renzo Piano Dr Michael Scott Francesco Trapani. Meta-luxury sets out to define the true meaning of luxury, exploring its origins and achievements, and establishing what the future of luxury holds for companies, creators and brands. Nº de ref. del artículo: 9780230293571
Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Manfredi Ricca and Rebecca Robins are Directors at Interbrand, the world s leading brand consultancy. Based in Milan and London respectively, they each have over a decade s experience in consulting some of the most respected global brands. This book is insp. Nº de ref. del artículo: 5898173