The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

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9780226260129: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
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An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched.

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Thomas Frank
Editorial: University of Chicago Press (1998)
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Descripción University of Chicago Press, 1998. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780226260129

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Frank, Thomas
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Thomas Frank
Editorial: The University of Chicago Press, United States (1998)
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Descripción The University of Chicago Press, United States, 1998. Paperback. Estado de conservación: New. 226 x 147 mm. Language: English . Brand New Book. An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men s clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the creative revolution of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Nº de ref. de la librería AAS9780226260129

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Thomas Frank
Editorial: The University of Chicago Press, United States (1998)
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Descripción The University of Chicago Press, United States, 1998. Paperback. Estado de conservación: New. 226 x 147 mm. Language: English . Brand New Book. An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men s clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the creative revolution of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Nº de ref. de la librería AAS9780226260129

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Descripción University Of Chicago Press. PAPERBACK. Estado de conservación: New. 0226260127 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 4209202

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Descripción University of Chicago press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0226260127

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Descripción The University of Chicago Press. Paperback. Estado de conservación: new. BRAND NEW, The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism, Thomas Frank, An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Nº de ref. de la librería B9780226260129

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Frank, Thomas
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Descripción University Of Chicago Press. PAPERBACK. Estado de conservación: New. 0226260127. Nº de ref. de la librería Z0226260127ZN

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Thomas Frank
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Descripción Paperback. Estado de conservación: New. 152mm x 19mm x 230mm. Paperback. While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom yea.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 322 pages. 0.458. Nº de ref. de la librería 9780226260129

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