Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.
"Sinopsis" puede pertenecer a otra edición de este libro.
Jim Stovall's book, first published in 1985, has proven itself over and over as an invaluable tool for those who write for the media. It is a book that introduces readers to the forms and demands of writing for the mass media. Its simple, straightforward approach, abundance of material, and attractive design make it a book that is easy to use and ultimately helpful in learning the forms of media writing. The new edition contains all of the material that users have found helpful in the previous edition: clear, well-written text, excellent examples of media writing in all forms, and many exercises. In addition, the fourth edition has a complete chapter on media writing and the law, a revamped chapter on writing in the media environment, and sections on writing for the World Wide Web and on presenting information graphically. Journalists and those involved in media writing.Review:
"What impresses me most is how the author relates to the subject matter, the instructor, and the student all at once. Written in a non-stilted style, it is easily understood, practical, and it gets results."- Ronald P. Westpheling, George Mason University
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción PIE (PS), 2009. Estado de conservación: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![4970PS Writing for the Mass ]. Nº de ref. de la librería 020562784601565
Descripción Pearson, 2008. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110205627846
Descripción Pearson. Paperback. Estado de conservación: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Nº de ref. de la librería in-us-9780205627844
Descripción Pearson, 2008. Paperback. Estado de conservación: New. 7. Nº de ref. de la librería DADAX0205627846
Descripción Pearson, 2008. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0205627846