Communication: Principles for a Lifetime, Portable Edition -- Volume 4: Presentational Speaking - Tapa blanda

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Communication: Principles for a Lifetime, Portable Edition -- Volume 4: Presentational Speaking

Steven A. Beebe, Texas State University - San Marcos
Susan J. Beebe, Texas State University - San Marcos
Diana K. Ivy, Texas A&M University - Corpus Christi

Volume 4 of Communication: Principles for a Lifetime, Portable Editionpresents classic content to help you design and deliver a speech, utilizing the five communication principles which serve as a framework for this text:

• Be aware of your communication with yourself and others.
• Effectively use and interpret verbal messages.
• Effectively use and interpret nonverbal messages.
• Listen and respond thoughtfully to others.
• Appropriately adapt messages to others.

The authors’ popular audience-centered approach to developing a presentation emphasizes the importance of adapting to listeners while also being an ethical communicator. These chapters include information and tips for developing presentation ideas, organizing and outlining messages, delivering a presentation, crafting effective informative presentations, and developing ethically sound persuasive messages. The appendices offer helpful information on the use of technology in giving presentations and provide examples of recent presentations to illustrate what effective, well-planned presentations look like.

This Portable Edition brings you maximum flexibility with an innovative format and the support that today’s communication courses require:

• The innovative design of four separate volumes—Principles of Communication, Interpersonal Communication, Communicating in Groups and Teams, and Presentational Speaking —allows you to take with you only the volume you need to read and study—the ultimate format to fit the way you live!
• Contextually placed icons connect to our interactive online MyCommunicationLab resources featuring integrated video clips of selected speeches and communication concepts, activities, practice tests, and much more, so you can see examples of the communication principles in action and learn more about the theory and skills interactively.