Public Relations: Strategies and Tactics Plus MyCommunicationLab with eText -- Access Card Package (10th Edition)

3,21 valoración promedio
( 33 valoraciones por Goodreads )
 
9780205170005: Public Relations: Strategies and Tactics Plus MyCommunicationLab with eText -- Access Card Package (10th Edition)

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

--

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

  • A new Chapter 16, “Meetings and Events,” gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.
  • A new Chapter 13, “The Internet and Social Media” succinctly explains how the Internet and social media are used in a variety of public relations programs and campaigns.
  • A completely revised and updated Chapter 18, “Entertainment, Sports, and Tourism” explores these major industries and gives students practical information about working in these fields.
  • New PR Casebooks feature current issues such as the BP Gulf Coast oil spill, Toyota’s car recall, Apple’s iPad, Tiger Woods, healthcare reform, Obama’s election, Google and Chinese censorship, Goldman Sachs and Wall Street, and the World Cup of soccer in South Africa.
  • Increased coverage about preparing digital materials for mass media prepares students for working to today’s world.
  • Updated information and graphics reflecting the contemporary landscape of the profession provide a realistic view to new public relations professionals. Included are statistical information on salaries in public relations and which practice areas have the highest compensation, the scope of the public relations industry, and the activities of practitioners in firms and departments.
  • iPad version available! Public Relations, Strategies and Tactics 10e will be avaialble with MyCommunicationLab in an iPad textbook version.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar usado Ver libro

Gastos de envío: EUR 21,50
De Estados Unidos de America a España

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Wilcox, Dennis L. Wilcox and Glen T. Cameron
ISBN 10: 0205170005 ISBN 13: 9780205170005
Usado Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Good. Book Condition: Good. Nº de ref. de la librería 97802051700054.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 52,54
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 21,50
De Estados Unidos de America a España
Destinos, gastos y plazos de envío

2.

Dennis Wilcox
ISBN 10: 0205170005 ISBN 13: 9780205170005
Usado Cantidad: 2
Librería
Best Book Discounts
(Temple Terrace, FL, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Nº de ref. de la librería 537072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 64,62
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 18,92
De Estados Unidos de America a España
Destinos, gastos y plazos de envío

3.

Wilcox, Dennis L.; Cameron, Glen T.
Editorial: Pearson
ISBN 10: 0205170005 ISBN 13: 9780205170005
Usado Cantidad: 2
Librería
Lucky's Textbooks
(Dallas, TX, Estados Unidos de America)
Valoración
[?]

Descripción Pearson. Estado de conservación: Good. 0205170005 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Nº de ref. de la librería Z0205170005Z3

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 23,96
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 64,50
De Estados Unidos de America a España
Destinos, gastos y plazos de envío

4.

Dennis L. Wilcox
Editorial: Pearson (2011)
ISBN 10: 0205170005 ISBN 13: 9780205170005
Usado Tapa dura Cantidad: 1
Librería
Books Express
(Portsmouth, NH, Estados Unidos de America)
Valoración
[?]

Descripción Pearson, 2011. Hardcover. Estado de conservación: Good. 10. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 0205170005

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 95,40
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 34,39
De Estados Unidos de America a España
Destinos, gastos y plazos de envío

5.

Wilcox, Dennis L. Wilcox and Glen T. Cameron
ISBN 10: 0205170005 ISBN 13: 9780205170005
Usado Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Very Good. Book Condition: Very Good. Nº de ref. de la librería 97802051700053.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 127,16
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 21,50
De Estados Unidos de America a España
Destinos, gastos y plazos de envío