Revolutions begin with attacks on the language. Todays managers are bombarded with an alphabet soup of technology acronyms such as CRM, ERP, and SCM. Managers must manage in the fog of this technology revolution. Kalakota and Robinsons book provides a lens for managers who want to understand the terminology and take action--to grasp the opportunities or defend against the invading virtual competitors. When the history of e-business is written--perhaps sooner than we think--this book will go down as a management landmark that helped clear the fog of mumbo jumbo and provided a beacon through which managers could chart their course. --Michael Quinn, eStrategy Director, B2B Commerce Ltd. To survive and succeed in todays complex business world, all companies--from established industry leaders to feisty upstarts--must develop a strategy that allows them to take maximum advantage of the latest trends in technology. Successful companies have implemented focused e-business strategies to build cutting-edge enterprises that serve and retain customers, manage suppliers, and integrate selling chains better than ever before. Others, unfortunately, are lured into ill-fated ventures by the ever-ch
"Sinopsis" puede pertenecer a otra edición de este libro.
In e-Business 2.0, Ravi Kalakota and Marcia Robinson present a survey of how the processes of business have changed as a result of computer-assisted communications, data storage, and data analysis. They explain recent technological advances--and those that may take place in the near and middle future--and explain how companies that sell products and services might put them to profitable use. With an emphasis on companies that sell things to large numbers of consumers, the authors argue convincingly that information technology isn't an end in itself, but a tool that can facilitate valuable changes in business processes.
This is a book for managers and organizational planners, but it commits none of the sins typical of such books. It neither oversimplifies technical matters nor serves as a mere platform for catchy phrases and obtuse illustrations. e-Business 2.0 is properly focused on the big technologies on which successful companies will capitalize. Kalakota and Robinson argue that it's a good idea to supplement live salespeople with self-service sales facilities, such as those on a Web site. They call this a part of selling-chain management.
The authors also explain how inefficiencies in the selling chain can make it prohibitively expensive to provide built-to-order products, which consumers increasingly want. They then present solutions: Internet and customer relationship management (IRM and CRM) software, sales automation systems, and proposal-automation tools. In each case, they cite specific examples (usually companies and products), enabling readers to dig deeper into specifics if they want. Similar attention goes to enterprise resource planning (ERP), trend-spotting tools, and half a dozen other technologies. Read this guide as you think about how to make strategic changes in your company's operating practices. --David Wall
Topics covered: Recent developments in technology that change the way companies do business, particularly in terms of determining and fulfilling customers' needs and interacting smoothly with vendors. More broadly, this book deals with sharing information efficiently among all relevant parties inside and outside an organization. Technologies covered: Internet sales infrastructures, customer relationship management (CRM) suites, enterprise resource planning (ERP) software, knowledge management tools, and data warehousing and analysis products.From the Inside Flap:
e-Commerce is changing the shape of competition, the dynamics of the customer relationship, the speed of fulfillment, and the nature of leadership. In the face of change, is your management
Willing to cannibalize its existing channels with a risky, untested new one? Creating a click-and-mortar service infrastructure that gives customers the same experience through all the channels? Digitizing the supply chain and linking up with competitors to reduce costs further?
Managers and companies everywhere are at a crossroad. With so many ways to go, which road will lead to success? What roadblocks will need to be navigated? Which business models, management strategies, and tactics will ensure success? What will the characteristics of the next generation of business applications be, and which vendors will lead in delivering them? To whom can managers turn for help? If you're losing sleep over these questions, you've picked up the right book. We'll help you find the road to take to learn the fundamentals of business built on a digital foundation. If these questions are not of paramount importance to you, get used to mediocre business performance.
In these days of frequent and rapid change, skill in designing and changing complex "digital corporations" is a significant advantage. This advantage is highlighted throughout the book. To achieve an edge, management must be able to create complex service models built on technology--"e-service" designs. Simple designs offer no advantage and are easily copied. This book is about the discipline needed to create complex infrastructure choices, which are central to any modern firm. This book, based on several years of researching, consulting, managing, and growing e-business start-ups, tackles two nagging questions.
Why are some companies relentlessly successful at e-commerce while others flounder? What are the successful businesses doing differently to solve customer problems or pain? How are successful companies, both old and new, moving from traditional applications to the new breed of integrated, e-business application architectures?
Through detailed case studies and analysis, this book examines the e-business blueprint, offering step-by-step guidance in choosing and implementing the right application strategies to survive the e-commerce onslaught and to succeed. The thesis of the book is that durable application frameworks can guide you through the e-business chaos. Business models change. Technology changes. But application infrastructure design principles endure. What This Book Is About
Managers of established companies are struggling to comprehend this new phenomenon: e-commerce. But already, the next wave--e-business--is reaching shore. Intensified competition and new e-commerce opportunities are pressing traditional companies to build e-business models that are flexible, fast moving, and customer focused. In other words, the core of the enterprise itself is undergoing a metamorphosis from e-commerce to e-business.
e-Business is the complex fusion of business processes, enterprise applications, and organizational structure necessary to create a high-performance business model. The message is simple: Without a transition to an e-business foundation, e-commerce cannot be executed effectively. Considering the inevitability of moving toward an e-business foundation, senior management is being galvanized into tactical action. Those who fail will pay a high price.
One point deserves emphasis: Choosing to pursue e-business is not easy. e-Business is not a slogan. It is not a public relations campaign. It cannot be grafted onto or integrated into a company's normal business-as-usual operating philosophy. Going "e" is a central act that shapes every subsequent plan and decision a company makes, coloring the entire organization, from its competencies to its culture. e-Business, in effect, defines what a company does and, therefore, what it is.
If they seriously want to develop effective strategies for competing in the new economy, managers must understand the fundamental structure of the next-generation e-corporation built on an interconnected web of enterprise applications. We wrote this book to provide a master blueprint for building an innovative e-corporation that can survive and thrive in the digital world. What Makes This Book Different
Many books have been written about how the old economic rules of scale, scope, efficiency, market share, and vertical integration are no longer sufficient. New rules must be applied, and that requires new organizational capabilities. Managers everywhere understand the urgency; they're itching to get going and to make change happen.
Unfortunately, first-generation e-commerce strategy books were long on vision but short on detail. It's easy to talk about the e-commerce future, but the real management challenge is to make it happen in a systematic way without derailing existing business. What does this mean to top management? If customers are moving online, the whole information technology (IT) investment paradigm must shift toward creating an integrated e-business model.
The focus of this book is practical: helping senior management plan for and manage e-business investments. The first step is to design a comprehensive e-commerce strategy and then to evaluate prospective line-of-business application framework investments on the basis of how well the technology or application advances the strategy. Companies often make the mistake of focusing first on e-commerce applications and only then trying to bend a strategy around this outline. To succeed, managers must have a strong e-business strategy in place before considering specific e-commerce application investments. Otherwise, most e-commerce efforts are doomed to fail.
But what do these internal e-business architectures and investments look like? The answer is the focus of this book, the first to look at the problem of structural migration: how to transform an old company into a new agile e-corporation. This book provides a unique view of the next-generation, integrated enterprise and the line-of-business application investments necessary to compete. We highlight the critical elements--business processes, back-office and front-office applications, and strategy--that managers need to be successful in the digital economy.
In other words, corporations involved in e-commerce must rethink their visions of the future. Understanding how to lead one's company into the e-commerce arena requires a new point of view about integration and the business design. We offer step-by-step navigation of the uncharted e-business terrain. Executives and consultants everywhere need this guide to navigate the information economy. Who Should Read This Book
Many managers are so focused on the details of e-business that they fail to see the vast structural change in how the application infrastructure is being put together. Virtually every business discipline is affected by e-commerce and e-business application architectural efforts. Management needs to learn that the real challenge surrounding e-business is the task of making it happen. This book focuses on the business architecture that managers must build in order to achieve e-business success.
For firms in mature industries, such as automotive, insurance, and retail, that are trying to move in new directions, this book offers critical insights. For market leaders, such as Home Depot and FedEx, this book offers insights for sustaining their leadership. For entrepreneurs managing start-ups, this book highlights the key issues on which those businesses will succeed or fail. Its timeliness and insights into the changes in organizational practice make this book appealing to a broad management market:
Senior management and strategic planners charged with developing business strategies Consultants helping corporate executives shape their companies' competitive future Information technology managers leading their teams with strategic decisions
This book is a must-read for all managers, consultants, entrepreneurs, and business school students who have been discussing and reading about e-commerce and who are interested in knowing how they can capitalize on the next wave of business innovation. How This Book Is Organized
We start by dissecting the critical practices of companies that have pursued an e-business operating model to reach the top. We then extract examples of the sharpest thinking in business today. What emerges is a clear picture of the kinds of companies that will be tomorrow's stars and the strategies that will help them retain the market leader moniker.
The first five chapters describe a new e-business design composed of building blocks called enterprise applications. Market leaders are developing intricate e-models resting on a set of intertwined enterprise apps--customer relationship solutions, enterprise resource planning systems, order management solutions, or supply chain solutions--and then building their strategies around that set. Each enterprise app demands a distinct strateg
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Soft cover. Estado de conservación: New. NEW - International Edition - ISBN 9788177581164 - Same Contents as in US edition - in english - 2ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code, unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Nº de ref. de la librería M42
Descripción Addison-Wesley Professional. Estado de conservación: New. 0201721651 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería HU_9780201721652
Descripción Softcover. Estado de conservación: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Nº de ref. de la librería LPBD31425400
Descripción Addison-Wesley Professional. PAPERBACK. Estado de conservación: New. 0201721651 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Nº de ref. de la librería 0201721651-ABAB
Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABEADH*##2001
Descripción Paperback. Estado de conservación: NEW. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Nº de ref. de la librería RU_9780201721652
Descripción Softcover. Estado de conservación: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Nº de ref. de la librería UBS04128
Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 2nd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 544 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 397547
Descripción Estado de conservación: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Nº de ref. de la librería ABE-FEB-140695
Descripción Estado de conservación: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Nº de ref. de la librería SHUB140695